Know what your videos must contain
As you create your video, always keep in mind your goal: to make profit. But
even though what you want is to sell, your videos should also contain
something more than advertising your business.
Think of your favorite TV commercials. What do these few-second-long
commercials have that made you like them? Although companies make
commercials just because they want to promote themselves or their products
and services, they also include stories and interesting clips to their
commercials to be able to attract viewers. The same thing also goes with
YouTube videos.
For instance, if you want to create a one-minute YouTube video to promote
your business, don’t spend the entirety of that video just talking about your
business. If you did so, chances are your viewers will leave your page as soon
as they possibly can. So, think about the elements of your videos that will
attract your audience and will create a good impression on them.
Start your video with something that will catch people’s attention. It should
be something that will make them feel like you’re calling them to watch your
video. Then continue with something that will boost their interests more.
While you’re into it, you can now insert your purpose to your new viewer.
Don’t be too direct, though. Don’t say things like “Buy this product!” or
“Visit us at...” because that will just most likely push your viewers away.
Instead, what you should do is to convince them to support your business
through the things that you have shown on your videos.