Lesson #3: Different audiences are engaged through
different means
Often, content creators assume that audiences found on blogs and social
media will automatically become interested in video content.
That isn’t always the case.
You can’t assume that because an individual reads your blog, they will
automatically become interested in your video content.
The reverse is also true.
Your YouTube subscribers may not be interested in reading your blog or
following you on social media. These are different media and should be
treated as such.
That is why successful online marketing strategies offer different types of
content throughout different platforms in order to give users a reason to
follow you across various platforms. So, it’s best to avoid assuming that users
from one platform will crossover into another.