Social Media Marketing_ 7 books - Charles Edwards

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you dislike it!" You will find all the assistance you need to manage your
comments on the Help Center for YouTube.


Related Videos


It's all about getting more views, so you're seeding like a farmer if a
thumbnail of your video appears as a related video. When your video covers
the same territory as other videos, this happens. It then comes under the
heading Similar Links at the right of those links. Which ensures you get more
publicity! We want to advise you exactly how to make sure that your video
for the site's most popular videos shows under Related Videos. Yet YouTube
makes it clear that when the video appears as a Similar Post, you do not
influence it. They're selected based on "multiple variables." YouTube states
elsewhere on the web that similar videos are "picked through a complex
search algorithm. They may be related to the video that you are watching!"
(This is adorable but not all that helpful.) The style, logo, tags, and
explanation of your video help to decide what other videos are connected to
it. Therefore, take them out carefully. It's also to your benefit that if it's
utterly unrelated to the one anyone sees; the footage doesn't qualify as a
related video. Again, you don't want people to get annoyed.


Subscribers and YouTube community


Many of the advertising platforms that we will be talking about here all take
us to the same thing— building a base of fans. Any star will tell you just how
critical to their popularity a fan club can be. Your subscriber base on
YouTube is one big fan group, one that you want to build and grow. Serving
the fan club takes two steps: creating a subscription list and then engaging
with that list.


Individuals posting on your posts are a fantastic source of potential
subscribers. Fitzy advises that you "give them a message or hit them back on
their MySpace or Twitter." In so doing, he notes, "means a lot to them." One
way to get viewers is to query them: invite people to subscribe to your
channel right on your Channel website.

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