Go with the ‘Hub, Hero, Help’ Strategy
Using three different types of videos in your content strategy can be of
significant importance for your YouTube channel. By choosing the ‘Hub,
Hero, and Help’ strategy, your videos have three different goals:
- To serve the community of the channel
- To be shareable
- To perform well in search
Hub Videos are focused on the community and are created with the purpose
to strengthen the bond between you and your viewers, as well as with your
viewers with each other. In these videos, you should respond to comments,
post live or even share personal stories.
Hero Videos are videos that are specifically designed to yield success. They
are mostly focused on a hot subject, such as a news event or an upcoming
holiday. Those videos are designed to encourage people to share them.
Help Videos to provide content that is easy-to-search and provides value that
is actionable. Troubleshooting videos, DIY projects, and general how-to
videos all fall under this category. If you want to find topics that people
search the most at the moment, check out Google Trends and get the
inspiration for your latest Help Video.
Adding these three types of videos to your content calendar can be quite
beneficial, but only if you post them at different intervals. For instance, the
best strategy is to upload one Hub Video each month, to post Hero Videos
every 3 months, and to upload Help Videos on a weekly basis.
