Generating Leads with YouTube
YouTube has an enormous lead potential, and yet, only a tiny portion of the
small businesses actually have a channel there. That should encourage you to
get more creative and start generating leads before the rest of your
competition realizes what they are missing out on and decides to tap into the
golden potential.
Here are three tactics that will help you generate more views for your videos,
drive traffic from your website, and increase the number of subscribers for
your channel.
Driving Traffic with YouTube Cards
YouTube cards are the perfect trick up the marketer’s sleeve, as they allow
even further engagement on the uploaded videos. By adding a simple card on
your video, you add a call-to-action to your content which will most likely
provide you with additional interactivity. The links will direct the viewers
where you want them to go and push them to take action and further engage.
Since this option was mainly created for mobile users, it works seamlessly on
all devices. That being said, you get the opportunity to send even those
people that are watching your video via their mobile app, to your website.
How do YouTube cards work? When you add your card to your video, there
will be a teaser window in the top right corner of your video. The teaser will
be active for 5 seconds, meaning that the viewer has only 5 seconds to click
on it, for the card to be revealed. If the viewer does not click on the teaser, in
place of the card, the ‘i’ sign will appear.
You can easily add YouTube cards. The only thing you need to do is go to
your ‘Video Manager' and find which video you want to add the card to.
Open the drop-down menu found next to ‘Edit' that is below your video and
click on ‘Cards.' Then go to ‘Add Card' and choose the type of card you wish
to add (a link, video, channel, poll, or playlist) and click on ‘Create.'
After selecting, you get to customize the card by, for instance, adding the
URL for your Link card. Once you're all set, click on ‘Create Card.'
Now, all you have to do is to decide the spot where you want your card to be
shown on your video. You can just drag the marker below the video to the
