Create High-Quality Written Content for All Platforms
In addition to graphics, you also need to be creating high quality written
content across all of the platforms to ensure that you are remaining consistent
in the quality of content and value that you are offering to people online. The
written content you offer does not necessarily need to be lengthy but creating
content that contains high quality pieces of information and knowledge is a
great opportunity to show your audience how much you know, position
yourself as the expert, and start building relationships. When people see you
posting content that they are interested in, they begin engaging with that
content and wanting to get to know you more so that they can either learn
more from you or collaborate more with you to create more great content.
Both of these can be great opportunities in personal branding to keep you in
the position of being able to leverage your brand effectively.
Creating high-quality content for each platform will vary slightly, as what
may create great traction on one platform may not necessarily be ideal for
others. Finding what type of content works on each platform is an important
way to ensure that you are going to be able to create high-quality content for
each platform, which will keep your platforms growing consistently. The
easiest way to quickly identify what type of content works and what does not
work is to look at other people in your industry on that platform and see what
they are doing. Pay attention to how their content is unique, how they
structure it, and what they are doing to get it in front of their audience to keep
themselves visible and relevant. This is a great way to see how your industry
behaves on each platform so that you can begin creating content similar to
how other people are creating their content, which will allow you to begin
creating high quality and targeted content right off the bat.
It is important that you do not completely copy other peoples’ content when
you look to theirs for inspiration, but rather get a feel for what works and
allow that to inspire you to create success in your own posts. Ideally, you
want to look at how they are wording things, what they are talking about, and
how they are encouraging engagement with their audience in each post. You
can also pay attention to what they are doing to generate sales through their
content if you are looking to market so that you can get a feel for what works
and what does not work.
