familiar with your business.
Cons:
One drawback of this approach in looking for influencers is that while you
might find several influencers from your own following, you might have a
hard time finding one related to your brand. Also, by focusing on your own
sphere of influence alone, you might miss more authoritative and prominent
influencers.
Consider Specialized Third-Party Tools
A lot of social media management tools are available at your disposal. Some
of these, such as FollowerWonk and BuzzSumo, lets you search for
influencers related to your brand. While there are a good number of these
tools which are free, most require that you sign up for a paid version in order
to get the most out of the tool.
Pros:
Using third-party Influencer marketing tools is no doubt one of the quickest
and most effective ways of finding the right influencer for your business.
These tools also offer options that let you find and sort both macro- and
micro-influencers.
Cons:
We all know how free versions of tools like these have limited features.
Sooner or later, you will have to decide to purchase a paid version in order to
get the most out of the tool. In addition, influencers you’ll find using such
tools are less likely to be already familiar with your brand. This would mean
that you’ll need to spend some time educating and training the influencer
about your business.