Chapter 11: The Way You Speak, the Words and Tone
You Use
If you want your business to grow, then you need to be able to attract more
customers and retain your existing ones. Well, it might sound quite
straightforward, but it isn’t always easy. If you want to run a successful
business, then you need to build and maintain relations. To build relations,
you need to build trust, give and receive feedback, and develop apathy
towards your audience and all those who come your way. You need to
maintain your reputation and develop positive interactions with customers. In
today’s tech-dominated world, the need to have positive interactions with
customers is more important than ever. It is important because of online
reviews and feedback your business will receive on social media platforms. If
you want to build solid relations, then you need good networking skills that
can generate and ensure loyal customers. You need to exhibit a caring
attitude and show some compassion towards your clients. You are running a
business and your ability to succeed is directly proportional to your ability to
communicate effectively with others.
Active Listening
In theory, active listening sounds simple. However, this is something that
most people cannot seem to get the hang of. If you are just waiting for an
opportunity to put in your two cents, then it is highly like that you aren’t
actually listening to what the other person is saying and are just interested in
conveying your point. Two cents aren’t worth much; just ask the economy
the damage that inflation has done to the penny. These days, everyone seems
to be eager to share their opinions that it has all turned into noise. Did you
know that there are more than 50 million tweets posted daily? The best way
to get value for what you are saying is to value and respect what others have
to say.
If you have managed to engage with your audience, then the things that you
are saying seemingly become more interesting. Your audience can be anyone;
it can be your colleague, your family members, or your friends as well. Learn
the art of turning their interests into your own. In a conversation, you will
