The Millionaire Mindset

194

Today

is a

GreaT

d ay

Millionaire

or fax them a nice note. Let each one know you are happy they bought from you in the

past and you would enjoy doing business with them again. Finally, tell them you want their

continued business and that of their friends.

sTraTeGy 8-18:

resell customers.

Only a fool assumes all customers know everything you do. Whether you’ve been

doing business with a customer for a month or a decade, plan a marketing program that

aims at educating your customers on all your products and services.

HOW?

Prepare an audio tape featuring all the new products or services you have. Interview

someone important on the tape. Ask them questions relevant to the prospect. Make it

informational, not commercial. Solve problems.

sTraTeGy 8-19:

niche it.

Practice niche marketing. Look for markets which best match your company’s

products and service _ and come out swinging! Strive to become a big fish in a small pond.

Competition is generally less intense in niche markets, and your strong position will fend

off unwanted intruders. As you successfully serve new customers, you have a good chance

of becoming a preferred supplier.

HOW?

Come up with a list of places where your niche market congregates then make a

plan to market to three that are new to you.

sTraTeGy 8-20:

Get help.

Make your employees and suppliers your firm’s ambassadors. Improved economic

conditions can lull many companies into a false sense of security. This is very dangerous.

Communicate often, emphasizing good news via pay envelope stuffers, bulletins and