195Millionaire
Today
is a
GreaT
d aynewsletters to employees, suppliers and customers. Don’t fake it, but accentuate the
positive.
HOW?
Develop a Winner’s Circle. Find 20 people who are influential who could give you
a lot of business. The best Winner’s Circle members are those who are regularly in front of
large numbers of your prospects and are also in influential positions.sTraTeGy 8-21:stay in touch.
When things start looking up, it’s easy to forget about existing customers. Don’t
tempt your customers to take their business elsewhere. Studies show it costs five times as
much to gain a new customer as it does to keep an existing one. Work harder than ever to
demonstrate you care about your present customers. Stay in touch.
HOW?
Send out a SMART THOUGHT OF THE MONTH by fax or e-mail to all of
your existing clients. Smart Thoughts are motivational or inspirational quotation with your
name on them. Don’t push your logo, telephone number, etc. Put your name in small print
over to one side and all it should say is “Courtesy of (your name).”sTraTeGy 8-22:add style.
Polish up your company image. Position your firm in the best possible light.
Does your firm appear professional? Is it known for a high level of expertise? Is customer
service your number one priority? Publicize those ‘special’ qualities that place you on the
cutting-edge.