198
Today
is a
GreaT
d ay
Millionaire
The seminar objective
Seminars are one of the best ways to grow any business. I’ve used seminars to:
- Build a database
- Generate leads
- Qualify serious leads
- Sell products/services
- Book appointments
- Attract investors
- Create good public relations
- Recruit salespeople
What do you want to accomplish by the end of this seminar? Do you want to sell
things at the seminar? Set book appointments? Recruit people?
Think about what you want to accomplish. The above list gives you some
possibilities, but you should rank them in priority. If, at the seminar, your #1 objective is
to book one-on-one appointments then your approach will be different than if you wanted
to simply generate leads. Both are applicable, but one might be more important and will
dictate your approach.
The Topic
The topic of the seminar is of ultimate importance. We have conducted “How To
Increase Revenue In Your Beauty Salon,” Seminars in Singapore and had great success.
Our client sold a $6,000 piece of equipment to beauty salons. She knew beauty salon owners
would respond to the ‘Increase Revenues’ topic. Make sure this seminar is informational,
NOT commercial in nature. The seminar must be a first-rate seminar and not a two-hour
sales pitch. You must deliver what you promise.
Keep everything in a ‘prospect’s’ point-of-view. They couldn’t care less about you,
your company, your products or services. Think of a topic of interest to your prospects.
Don’t get stuck in your industry. Karl Ruban, a Canadian financial planner, is using our
‘SALES-BOOSTER Internet Marketing Seminar’ to attract people to his practice. The
people who come to these seminars are exactly those who he wants to reach. What do all
the other financial planners do seminars about? Financial Planning. To be different, consider
things from the prospects’ viewpoint. The biggest problem your prospects have will make a
wonderful seminar topic, but don’t only think about the problems your product or service
solves. What’s the number one problem your prospects have? That’s your topic.
The speaker
You will need a speaker who is qualified to speak on the subject. Since I’ll show you
in Step 3 how to get someone else to pay for everything, including the speaker’s fee, select
