Dollinger index

location, these locations provide a greater number of customers with the characteristics of Rubio’s target market and more flexi ...

fresh-tasting, authentic Mexican food in a contemporary, clean atmosphere, Rubio’s targeted a key segment of the market: young, ...

organization, Rubio’s was characterized by centralized management and control. The company offered extensive training programs f ...

452 ENTREPRENEURSHIP CASE EXHIBIT 1 Rubios’s Menu (1992) ...

Rubio’s: Home of the Fish Taco (A) 453 Prep Line 3 Line 2 Line 2B Line 1 Expediter Cashier Shift Leader Customer Service Employe ...

454 ENTREPRENEURSHIP CASE EXHIBIT 3 Typical Rubio’s Store Structure Cashier Expediter Customer Service General Manager (salaried ...

Rubio’s: Home of the Fish Taco (A) 455 Ingredients Fish (pollack) White sauce Cabbage Limes Corn tortilla Fish batter Salsa Port ...

With sales projected to equal 4 percent of the U.S. gross domestic product (GDP), the restaurant industry is a cornerstone of th ...

ipant in the fast-food segment, Rubio’s must monitor its competition and face these chal- lenges in order to remain successful i ...

inflation, (real) sales are actually increasing at a rate of 1.8 percent in 2001, slightly less than the 2.1 percent growth in 2 ...

for 12 percent. As a basis of comparison, Hispanics comprise 10 percent of the nation- al population of employed persons, and Af ...

2000 Survey, approximately 66 percent of the respondents reported using the services of an interior designer, and 75 percent wor ...

fish taco. All items are made-to-order, and side items such as chips, rice, and beans are made fresh daily. Rubio’s restaurants ...

develop promotional advertising, increase awareness, and generate trial in new markets. In addition, Rubio’s plans to hire local ...

grow to nearly 2,000 restaurants nationwide, Rubio’s is slowing store growth in the im- mediate future in order to preserve capi ...

464 ENTREPRENEURSHIP CASE Locations Menu Offerings Fish Tacos Price Range Web site Franchising Public/Private Ticker symbol Plan ...

Rubio’s: Home of the Fish Taco (B) 465 WELCOME TO RUBIO’S FRANCHISE PAGE AND THANK YOU FOR YOUR INTEREST! This is the beginning ...

Ralph Rubio made the announcement and he retained his positions as chairman and CEO of Rubio’s. Ralph said that “Sheri’s proven ...

operations, marketing and product develop- ment, and development and systems support. Miksa made a smooth transition to Rubio’s ...

menu, and other innovations, Miksa used a management philosophy based on the “4 Ms”: measure, meet, manage, and motivate. She me ...