SEO Plan (continued)
Goals and Strategies Notes
Keyword Considerations
Keyword brainstorming
Initial keyword list
Keyword Research ..................................................................................................
Pay-per-click strategies
Content Considerations
Well-written and reader friendly?
Keywords included in body text?
Keywords included in titles?
Keywords included in directories?
Keywords included in file names?
Keywords contained in images? (Should be avoided.)
Keyword variation?
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Worksheets
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