SEO Plan (continued)
Goals and Strategies NotesKeyword Considerations
Keyword brainstorming
Initial keyword listKeyword Research ..................................................................................................
Pay-per-click strategiesContent Considerations
Well-written and reader friendly?
Keywords included in body text?
Keywords included in titles?
Keywords included in directories?
Keywords included in file names?
Keywords contained in images? (Should be avoided.)
Keyword variation?361
Worksheets75002bapp04.qxd:Layout 1 11/7/07 10:03 AM Page 361