SEO: Search Engine Optimization Bible

(Barré) #1

SEO Plan (continued)


Goals and Strategies Notes

Keyword Considerations
Keyword brainstorming
Initial keyword list

Keyword Research ..................................................................................................


Pay-per-click strategies

Content Considerations
Well-written and reader friendly?
Keywords included in body text?
Keywords included in titles?
Keywords included in directories?
Keywords included in file names?
Keywords contained in images? (Should be avoided.)
Keyword variation?

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Worksheets

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