Principles of Marketing

Saylor URL: http://www.saylor.org/books Saylor.org DISCUSSION QUESTIONS Think about some of your friends and what you have disc ...

Saylor URL: http://www.saylor.org/books Saylor.org [1] Liz Pulliam Weston, “The Basics: Are You a Bad Customer?” MSN Money,http: ...

Saylor URL: http://www.saylor.org/books Saylor.org Why do buyers purchase something? Why do you own anything? Many of us own iPo ...

Saylor URL: http://www.saylor.org/books Saylor.org twenty thousand songs, then this feature delivers a benefit to you—the benefi ...

Saylor URL: http://www.saylor.org/books Saylor.org products are financial services. The term “product” is frequently used to des ...

Saylor URL: http://www.saylor.org/books Saylor.org What services do you get when you purchase a can of soup? You might think tha ...

Saylor URL: http://www.saylor.org/books Saylor.org The Service-Dominant Approach to Marketing Who determines which products are ...

Saylor URL: http://www.saylor.org/books Saylor.org many discoveries and then products are created as a result of those discoveri ...

Saylor URL: http://www.saylor.org/books Saylor.org The formula in EQyss’s Micro Tek pet grooming spray was originally developed ...

Saylor URL: http://www.saylor.org/books Saylor.org As Figure 6.8 "Product Levels" shows, there are four offering levels. Conside ...

Saylor URL: http://www.saylor.org/books Saylor.org like their customers, which helps firms add value to their offerings. An offe ...

Saylor URL: http://www.saylor.org/books Saylor.org because there are marketing implications for each. Consumer offerings fall in ...

Saylor URL: http://www.saylor.org/books Saylor.org Closely related to convenience offerings are impulse offerings, or items purc ...

Saylor URL: http://www.saylor.org/books Saylor.org can become a shopping good for someone very interested in her dental health—p ...

Saylor URL: http://www.saylor.org/books Saylor.org Marketing specialty goods requires building brand name recognition in the min ...

Saylor URL: http://www.saylor.org/books Saylor.org 6.3 Types of Business-to-Business (B2B) Offerings LEARNING OBJECTIVES Define ...

Saylor URL: http://www.saylor.org/books Saylor.org Raw Materials Offerings Raw materials offerings are materials firms offer oth ...

Saylor URL: http://www.saylor.org/books Saylor.org products at a retail store. For example, you can buy nuts and bolts at a hard ...

Saylor URL: http://www.saylor.org/books Saylor.org What types of offerings do businesses buy? How do the offerings differ in te ...

Saylor URL: http://www.saylor.org/books Saylor.org wasn’t until very recently that the lawsuit over the name was settled, some t ...