SEM III: Findability Search Marketing 2011 Seminar

(Nora) #1

Keyword Mapping: Description Tag


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  • The description tag is a
    synopsis of the page and
    should reflect the target
    keyword along with a brief
    compelling statement.

  • It is not visible on the page
    itself but is visible in the search
    results directly underneath the
    page title.


Description tag = 150
Characters


The description tag in the code:

The description in a web result:

The majority of search engines look for a
description tag
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