But you'll find that television can talk directly to your specific
target audience and that it will cost you much less than you figured.
And, if you've got the patience to commit to a TV campaign, you're
going to be delighted at how it rewards your patience. Plus, it is a great
way to drive traffic to your Internet website.
A final word: Just as being online doesn't mean beans unless it's
part of a well-crafted marketing program, being on television is also no
guarantee of profitability unless it is part of a program and supported
with other media.
marcin
(Marcin)
#1