Chapter 8:
Marketing Offline
Does your family know that you’re a real estate investor? How
about your doctor? Your dentist? Hair stylist? Next door neighbor? I
could go on and on, but you get the idea. This isn’t the kind of business
that is worked in your back bedroom on the computer in total seclusion.
While we have discussed many tips for online marketing, remember that
not every person you meet will be looking online. The best overall
marketing strategy is to merge both online and offline advertising. Let
everything you do offline, drive traffic to your Squeeze Pages. Your
URL should appear in every ad and on every print piece you create.
The offline marketing ideas are numerous and widely varied.
Hopefully, this list will spark your imagination and give you the impetus
to get out there and get your name known.
Direct MailMarketing Resource #72: InfoUSA.com is an old standby in the direct
mail industry. At this site you can learn more about direct mail as well
as purchase mailing lists.
Marketing Resource #73: http://www.CactusMailing.com offers a wide
range of services from printing to mailing.