New Perspectives On Web Design

By Corey Vilhauer CHAPTER 10 complex mixtures.”^11 He likens it to pattern recognition, but with a twist, whereby we move past t ...

CHAPTER 10 The Two Faces of Content Strategy: Balancing the Needs of Users and Editors Then, we prepare for it all to change. Wo ...

By Corey Vilhauer CHAPTER 10 Here’s why. I went way over their heads. It wasn’t that they couldn’t understand the plan; they jus ...

CHAPTER 10 The Two Faces of Content Strategy: Balancing the Needs of Users and Editors Creating content (words, video, organizat ...

By Corey Vilhauer CHAPTER 10 ect who understands it and can work with various departments (think: marketing director, lead conte ...

CHAPTER 10 The Two Faces of Content Strategy: Balancing the Needs of Users and Editors a person really wants the university libr ...

By Corey Vilhauer CHAPTER 10 Develop with a CMS that’s easy for editors to use Well, now we’re just being silly, right? Maybe no ...

CHAPTER 10 The Two Faces of Content Strategy: Balancing the Needs of Users and Editors First, imagine a basic block of content: ...

By Corey Vilhauer CHAPTER 10 Lullabot’s Jeff Eaton talks at length about the relationship between content and development, remin ...

CHAPTER 10 The Two Faces of Content Strategy: Balancing the Needs of Users and Editors eDuCaTing anD iTeRaTing “Education?” you ...

By Corey Vilhauer CHAPTER 10 Rethink the editorial Calendar: editorial Triggers We often think of editorial calendars as tools t ...

CHAPTER 10 The Two Faces of Content Strategy: Balancing the Needs of Users and Editors We know this editorial trigger takes five ...

By Corey Vilhauer CHAPTER 10 It takes more than just empathy, though, more than putting ourselves in their shoes. It takes actio ...

CHAPTER 10 The Two Faces of Content Strategy: Balancing the Needs of Users and Editors I am a content strategist. You are a cont ...

Providing Good Technical and Customer Support Chapter Written by Rachel Andrew 11 Supporting Your Product ...

CHAPTER 11 Supporting Your Product ...

By Rachel Andrew CHAPTER 11 Chapter eleven · by raChel andreW SuPPoRTing YouR PRoDuCT Most of your competition spend their days ...

CHAPTER 11 Supporting Your Product Our typical customers are Web designers, many of whom have never used a CMS, or installed som ...

By Rachel Andrew CHAPTER 11 builDing ConfiDenCe To TRY a new PRoDuCT Just the fact that you offer support at all can be a huge s ...

CHAPTER 11 Supporting Your Product SuPPoRT aS a MaRKeT ReSeaRCh Tool One customer well taken care of could be more valuable than ...