Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Subject Index © The McGraw−Hill
Companies, 2002CSX, 345
Cues, 161
Cultural and social
environment, 113, 114
Culture, 170, 171
Cummins, 629
Cumulative quantity discounts,
498
Customer-initiated interactive
communication, 404– 407
Customer relations/consumer
affairs opportunities, 691
Customer relationship
management (CRM), 84
Customer satisfaction, 5, 35
Customer service guarantees,
271
Customer service level, 331
Customer value, 38– 41
Daewoo, 19
DaimlerChrysler, 196; see also
Chrysler Corporation
Dannon’s, 649
Data warehouse, 220
Days Inn of America, 719
Dealer, 376
Dealer brands, 266
Dean’s Foods, 267, 268
Debt financing, 583
Deciders, 188
Decision support system (DSS),
220, 221
Decoding, 400
Definitions (glossary), G-1 to
G-12
Del Monte, 265
dELIAs, 128
Dell Computer, 30–32, 135,
464, 488, 588, 641
Delta Airlines, 456
Delta Faucet, 460
Deluxe Foods, 739, 740
Demand-backward pricing, 537
Demand curve, 657– 661
Demand elasticity, 659, 660
Demand schedule, 658
Demographic dimensions,
124 – 153
national income, 129– 134
population trends, 128– 133
trends/changes, 646
U.S. consumer market; see
U.S. consumer market
Dentsu, 470
Department of Commerce, 228
Department stores, 361
Derived demand, 256
Detailers, 429
Determining dimensions, 80
DHL Worldwide Express, 345
Dial, 86
Differentiation, 65, 85
Dillard’s, 370
Dior, 537
Direct mail advertising, 460
Direct marketing, 309
Direct-response promotion,
402 – 404
Direct type, 456
Discount houses, 363, 364
Discount policies, 497– 501
Discounts, 497
Discover, 171
Discrepancy of assortment, 311
Discrepancy of quantity,
310 – 312
Discretionary income, 146
Disney Store, 370
Disney World, 556
Disposable income, 146
Dissonance, 176
Distribution; seePhysical
distribution (PD)
Distribution center, 350
Distributor, 376
Diversification, 68
Divorce, 147
Dodge, 100
Dole Food, 649
Dollar General, 359
Domino’s, 636, 652
Donnelly Corp., 197
Door-to-door selling, 365
Dove Bar, 86, 559
Dovebid, 540
Dow, 279
Drive, 158
Drop-shippers, 381
Dryel, 164, 287
DSS, 220, 221
Dual distribution, 323
Duall/Wind, 198
Dumping, 508
Du Pont, 43, 286, 345
Duracell, 54, 320, 502E-commerce, 24, 25; see also
Internet
E-commerce order systems,
203, 204
E*Trade, 48, 178, 290
E-Z-Go, 67
Early adopters, 412
Early majority, 412
Earthlink, 251
Eastern Airlines, 97
Eastman Kodak, 62, 242,
246 – 248, 508, 631
eBay, 17
Eckerd drugstores, 320
Economic buyers, 157
Economic environment, 104,
105
Economic fundamentals,
655 – 667
demand, 656– 661
equilibrium, 663
market situations, 664– 667
supply, 661– 663
Economic needs, 157
Economic system, 11
Economies of scale, 20
EControl, Inc., 496, 497
EDI, 339
EDS, 208
Efficient consumer response
(ECR), 330, 331
80/20 rule, 321, 559
Elastic demand, 659, 660
Elastic supply, 662
Electrolux, 309
Electronic data interchange
(EDI), 339
Electronic Data Systems (EDS),
208Emergency products, 254
Emerson Electric, 532
Emery Air Fright, 345
Empowerment, 556
Empty nesters, 148
Encoding, 400
Encyclopedia of Associations,
228
Energizer, 320
Enron, 115
Enterprise, 252
Enviro Pure Water, 726, 727
Environment, 648
Environmental Protection
Agency (EPA), 113
Environmental sensitivity, 120,
121
EPA, 113
Epeda, 506
Equilibrium point, 663
ESPN, 460
Esprit, 321
ESRI, 614
Estée Lauder, 437
Ethics, 26, 27, 43, 45
ad agencies, 471
advertising allowance, 458
AMA code of ethics, 44
bait pricing, 535, 536
channel systems, 324
code of ethics, 44, 45
competitors, 103
consumer beliefs, 164
cost-plus bid pricing, 540
financial forecasts, 582
influence peddling, 212
laws as minimum standards,
650
market segmentation, 82
marketing research, 222
new-product planning, 288
organizational buyers, 190
packaging, 269
personal selling, 444, 445
physical distribution, 340
promotion, 401, 402
retailing, 373
skimming, 493
stocking allowances, 501
technology, 107
Third World consumers, 135
wholesaling, 378
eToys, 37, 369
European Union (EU), 108
Eurostat, 228
Evergreen Information
Technology, 534
Everyday low pricing, 500, 501
Excess capacity, 585
Exchange rates, 105, 496
Exclusive distribution, 321, 322
Expectation, 164
Expense item, 256
Expenses, 672, 674
Experience curve pricing, 523
Experimental method, 236– 238
Expert Nursing Services, 740,
741
Export and import brokers, 383
Export or import agents, 383
Exporting, 628
Extensive problem solving, 174
External funding, 581
External market environment, 94I-10 Subject Index
Exxon Valdezoil spill, 345
ExxonMobil, 345, 455F.O.B., 503
Facilitators, 24
Factor, 616
Factor method, 616
Fad, 283
Family brand, 264
Farm products, 258
Fashion, 282
Fastenal, 379, 380
FCC, 113
FDA, 113
Federal Communications
Commission (FCC), 113
Federal Express, 190, 345, 378
Federal Fair Packaging and
Labeling Act, 268
Federal regulatory agencies,
113
Federal Trade Commission
(FTC), 113, 288, 473, 474
Federal Trade Commission Act,
111
Fidelity Investments, 37
Finance function, 580– 585
Financing, 22
Firestone, 112, 264
Fishbone diagram, 555
Fixed-cost (FC) contribution per
unit, 525
Flex-N-Gate, 198
Flexible-price policy, 491, 492
Flexible
production/manufacturing,
587, 588
Focus group interview, 230
Food and Drug Administration
(FDA), 113
Foods and drugs, 111
Ford Motor Company, 19, 35,
112, 264, 291, 631, 648
Forecasting techniques,
614 – 620
Foreign Corrupt Practices Act,
212
Form utility, 6
Fort Smith Public Library, 96
Four Ps, 48– 50
Fragrance Counter, 464
Franchise operation, 374
Fred Meyer, 364
Freight absorption pricing, 503
Freight forwarders, 346
Frequent-shopper club
members, 491
FreshLook, 621
Frieda’s, Inc., 354–356, 628
Frito-Lay, 103, 221, 295,
448 – 450, 586
Frog’s Leap Winery, 703, 704
Fruit of the Loom, 96
FTC, 113, 288, 473, 474
FTD, 370, 403
Fuji, 508
Full-cost approach, 568– 570
Full-line pricing, 538
Fuller Brush, 309
Functional accounts, 591
Furniture to Go, 732, 733