How to Succeed in Commercial Photography : Insights From a Leading Consultant

(Ron) #1
who are ready to throw your print books away, forget it. Don’t
be fooled. Buyers on most mid-sized and high-end assignments
still make decisions based on print portfolios, many that they
sourced via Web sites.
It is way too early to dump your print book for an online
version, and it’s never too soon to begin the process of building
portfolios, both print and online, that clearly communicate
your visual and value message to your prospects!

PART4 / TOOLS

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