Hypnotic Writing

44 HOW TO CHANGE AVERAGE WRITING INTO HYPNOTIC WRITING L et me tell you a secret. As I mentioned earlier in this book, whenever ...

to “You can rest assured you will get your item from us on time and to your satisfaction, as we’ve been doing this over five yea ...

45 30 Ways to Write a Hypnotic Headline H ere’s one of my biggest secrets: I write the headline first. It be- comes an anchor fo ...

Ogilvy said five times more people will read your headlines than will read your whole ad. “We pick out what we wish to read by h ...

Benefits are why people buy. Decaffeinated coffee is a fea- ture;Lets you sleep betteris a benefit. If people have a back proble ...

Questions are a powerful way to involve readers. But your question has to be an open-ended one that hints of a benefit. If you a ...

Quiz your readers. How Smart Are You? Take This Quiz and See! What Is Your Networking IQ? Are You Qualified for Success? People ...

piano, for example, will be drawn to the first headline (one of the most successful headlines in history).Yo uand yours in a hea ...

Use the word breakthroughin your headline. A Breakthrough in Alarm Systems Doctor Offers Breakthrough Hair Loss Formula Wanted— ...

Ask “who else?” Who Else Wants to Write a Book? Who Else Used to Say Singing Was Hard? Who Else Wants a Fail-Safe Burglar Alarm ...

Warn your audience. WARNING to Doctors! Warning: Do Your Kids Play This Stereo? Small Business Owners Be Warned! You can grab y ...

People want action. They crave it. Show the excitement your product or service can give by dramatizing the benefits. A headline ...

publication is learning how to get a standing ovation— something every speaker wants. Try to reveal the hidden benefit in your s ...

46 Hypnotic Openings These will easily help you start any writing almost without think- ing. They are prompters, mind joggers, a ...

Imagine what it would be like if you could... See yourself... Remember the smell of... And you begin to notice... Do you remembe ...

Wouldn’t it be amazing if... And you will sink deeper and deeper... And you will start to feel better and better about... The fu ...

47 Hypnotic Quiz W ould you like to have a little fun right now? Here’s a brief quiz to help you realize how easy it is to add t ...

48 My Three Biggest Secrets B efore I reveal my Hypnotic Writing formula, let me confess something few people know. The followin ...

Eric Butterworth, a famous Unity minister and prolific author, would write what he called gibberish every morning, knowing that ...

Dan Kennedy’s tip is to think of all the reasons someone can possibly notbuy your item. Whatever they might say, address it in s ...