Historical Abstracts
Nabil Ghantous Lecturer, Université de Savoie, France. Services Brand Personality’s Impact on Customers’ Brand Relationship As s ...
Shruti Gupta Assistant Professor, The Pennsylvania State University at Abington, USA. Consumers’ View of CSR in Indian – Creatin ...
Debbie Human Lecturer, Stellenbosch University, South Africa. The Influence of Consumer Attitude in Cause- Related Marketing: A ...
Figure Structural Equation Model References (^1) Varadarajan, R. P. & Menon, A. 1988. Cause-related marketing: a coalignment ...
(^12) Webb, D. J., Green, C. L. & Brashear, T. G. 2000. Development and validation of scales to measure attitudes influencin ...
Edward Ku Assistant Professor, National Kaohsiung University, Taiwan. Fei-Hung Chen Associate Professor, Chao Yang University of ...
The model and hypothesis were tested using a structural equation modeling (SEM) approach. The findings of this study provide int ...
Jose Angel Lopez Sanchez Assistant Professor, University of Extremadura, Spain. Celina Gonzalez Mieres Assistant Professor, Univ ...
Thomas Maronick Professor, Towson University, USA. Do Consumers Read Terms of Service Agreements When Installing Software: An Em ...
Nik Kamariah NikMat Associate Professor, Universiti Utara Malaysia, Malaysia. Poonsook Thatchaopas Universiti Utara Malaysia, Ma ...
Thomas O’Connor Senior Professor, University of New Orleans, USA. Clifford Koen Professor, University of New Orleans, USA. Intel ...
Demetris Pavlides Research Associate, University of Nicosia, Cyprus. Demetris Vrontis Dean, University of Nicosia, Cyprus. Alkis ...
Michael Tsiros Professor, University of Miami, USA. Juliano Laran Assistant Professor, University of Miami, USA. An Investigatio ...
Cedric Hsi-Jui Wu Associate Professor, National Dong Hwa University, Taiwan. Hung-Jen Li National Dong Hwa University, Taiwan. T ...
Walter Wymer Professor, University of Lethbridge, Canada. Sharyn Rundle-Thiele Associate Professor, Griffith University, Austral ...
Adela Zifceac Ph.D. Student, Babes-Bolyai University, Romania. Mlesnita Radu-Adrian President, Centrul de Afaceri Transilvania, ...
Wolfgang Ziniel Research and Teaching Assistant, Vienna University, Austria. Measuring the Influence of Third-Party Product Test ...
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