Basics Design: Design Thinking

Design Thinking

Glossary

Personification

The abstract representation of

particular aims, attributes or

characteristics of a company,

product or programme in a

graphic device that is clearly

recognisable by a target group.

Point of difference

The combination of values and

attributes that differentiates a

company or product from all

other similar companies or

products. Also called unique

selling point (USP).

Proportions

The spatial relationship between

elements within a design. Simple

guides to establishing design

proportions include the rule of

thirds and the rule of odds.

Proposition

The general idea and values

that a design will present to a

target audience.

Prototype

A trial to test the technical

or aesthetic feasibility of a

design idea.

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7 / Unleash creativity

The ideation stage is the moment to

unleash creativity and so pull out all the

stops. Review the information generated

during the research stage then follow

your instinct when generating ideas for

design solutions.

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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