Starting Your Career As A Musician

Email marketing has one of the highest returns on investment (ROI) indexes of all mar- keting channels. Response cycles for ema ...

cludes print and broadcast ads, posters, flyers, direct mail, etc. The thing they all have in common is that the business finds ...

to know what’s in it for them. Where’s the payoff? Be sure to give them one with each message and they’ll keep coming back for m ...

With regard to specialties, for example, Constant Contact, a very popular service, fo- cuses on integrating emails with events. ...

But what about developing content for regular e-newsletters? That can become a chal- lenge for many small business owners in a f ...

to feel special and they want to be part of a group. An offer such as, “Just for our newslet- ter subscribers ...” can be a grea ...

methods, whether cash, checks, credit cards and, ideally, a combination of each. You’ll also need to make shipping arrangement f ...

In closing out this chapter, your Website and your e-newsletter or email marketing are, arguably, the most important elements in ...

Chapter 5: The Importance of Social Media for Musicians Social media is a phenomenon. In a relatively short amount of time it ha ...

friends up to speed about what you’re doing, comment on what they’re doing and share the occasional link, article, viral video a ...

Those are pretty impressive statistics and a testament to why you or your band needs to have a Facebook presence and a robust on ...

You might consider using the “Notes” section to write your thoughts about shows, music you’re writing or recording and such. Tap ...

builders. “Like gating,” by the way, is forcing a Facebook user who has not already liked your Page to like it before they can s ...

Tweexchange.com. Namechk.com is something of a one-stop shopping site for available names on numerous sites. When you consider y ...

Tweets should carry upcoming performance dates and locations, the occasional mer- chandise offer specifically for your followers ...

It’s gotten me more work and PR than all of the other traditional ways of promoting yourself, such as advertising. Twitter is a ...

For artists, YouTube provides an outlet and distribution method to share performance videos, instructional bits, interviews and ...

your data back and forth. It also costs money. You’ll get a reasonable amount included within your hosting package. But, if you ...

load/ and available for Windows, Mac (recommended) and, for the rebel in you, Linux. Version 2.0 is the most current at the time ...

Once you have your killer cast, you’ll want to get it out to the world to be heard. This is where iTunes comes in. You’ll need t ...