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slapstick comedy. It’s easy to use visual humor or funny characters, but it’s hard to write jokes that preschoolers will underst ...

To pitch an idea for an episode of an existing television series, keep it simple. A para- graph or even a sentence may be enough ...

Late-Night Programming The target demographic for these cartoons is males from eighteen to thirty-four. Edgy, irrev- erent comed ...

To be successful a new MMP game must grab the attention of players right away with innovative graphics and play. It’s important ...

Experienced game developers typically develop games. It’s nearly impossible for the average person to come up with a game idea a ...

Typically, an online version that’s easy to learn and whets the appetite is marketed first. Then a limited version is available ...

game. It may be written in short segments. Scripts may be written in a TV/film or animation script format, although game script ...

http://www.digitalgamedeveloper.com and http://www.gamespot.com. Attend the Game Developers Conference that’s held each spring i ...

to understand for fast, on-the-fly play. Many games strive to build community. You want to tantalize the user into playing your ...

with the technology, making detailed storyboards to plan shots and transitions. Check out sites like WB Online, AtomFilms, Urban ...

Exercises Write a script for an established animated show. Write this script in a different genre than that of the original pro ...

CHAPTER 18 Marketing 301 Introduction A generalized guide to marketing follows. Markets and events come and go; they change date ...

of shows at the last minute isn’t always in their best interest because they don’t get the best product if it’s rushed. Also, if ...

after them. Videos can be sold on a website, but most feel that a distributor is necessary. Do your homework to discover who dis ...

festival in the United States in the spring. Web Marketing World is held in the United States in the fall. Books, Comic Books, a ...

for around $325. Remember that ideas can be stolen on the Internet. Even if you have copy- right protection, it’s impossible to ...

In the United States companies are buying anime from Japan and editing and reassem- bling the existing animation into a new stor ...

Exercises Evaluate your idea or project for marketing potential. Is it unique? Do others beside your closest friends and relati ...

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CHAPTER 19 The Pitch 309 Do Your Homework Before you pitch your project, do your homework. If you’re not familiar with animation ...