without them, they will be more likely to join the crusade. People usually
don’t want to be involved with something if they perceive that others have lit-
tle interest in it.
This is where posture comes in. Knowing it is just a matter of time be-
fore people will buy, join, and sell your opportunity gives you better posture.
Don’t give people such an easy opportunity to reject you. One of the biggest
reasons people do not join network marketing opportunities is because they
fear rejection. If we can teach them to have a different perspective on rejec-
tion, attracting them to us will be that much easier.
PROCESS IS THE DIRTY WORK
Process is necessary in order to fully accomplish a desired goal. If you have a
solid posture and perspective while you are waiting out the time line of
process, you are well on your way. Process is a function of action and time.
People hate process because they want instant gratification. If you learn to
love it or at least embrace its power in your life, than success is just a series of
actions away. This is often the toughest lesson for new network marketers to
learn. Most quit before they reap the benefits of implementing the process.
Give yourself time to learn the process. No matter what the subject, it
takes time to accomplish a result. Although you may get lucky from time to
time in some pursuits, in building a network you will not fall far from your
level of competency and enthusiasm when all is measured and rewarded.
Consider the processes in your life. What does it take to make them success-
ful? How many years must you learn, struggle, and relearn to master any of
them? Success takes time.
- Education is a process.
- Friendship is a process.
- Rejection is a process.
- Communication is a process.
- Saving, spending, and investing are a process.
- Sales and recruiting are affected by process.
- Cash flow and momentum are effects of process.
- Happiness and sadness are effects of process.
- Success and failure are the effects of process.
Network marketing is also a process. You must understand that suc-
cess results when those you introduce believe in the process long enough to
do what it takes to introduce others who do likewise. The challenge with
266 THE ULTIMATE GUIDE TO NETWORK MARKETING