INMA_A01.QXD

Dixon, P. (2005) Building a Better Business, Profile Books. Doherty, N.F., Ellis-Chadwick, F.E. and Hart, C.A. (1999) Cyber reta ...

Further reading Beynon-Davis, P. (2004) E-business. Palgrave Macmillan, Basingstoke, Hampshire. Jelassi, T. and Enders, A. (2005 ...

Above the foldA term, derived from printed media, which is used to indicate whether a banner advertisementor other content is di ...

Allowable cost per acquisitionA target maximum cost for generating leads or new customers profitably. Alt tagsAlt tags appear af ...

GLOSSARY Brand The sum of the characteristics of a product or service perceived by a user. Brand equity The brand assets (or lia ...

ClickthroughA clickthrough (ad click) occurs each time a user clicks on a banner advertisementwith the mouse to direct them to a ...

GLOSSARY cost and refers to cost per sale for new customers. May also refer to other outcomes such as cost per quote or enquiry. ...

Data warehousing and data miningExtracting data from legacy systems and other resources; cleaning, scrubbing and preparing data ...

GLOSSARY Directed information seeker Someone who knows what information he or she is looking for. DirectoriesDirectory web sites ...

Electronic mail (e-mail)Sending messages or documents, such as news about a new product or sales promotion between individuals. ...

GLOSSARY 4GFourth-generation wireless, expected to deliver wireless broadband at 20–40 Mbps (about 10–20 times the current rates ...

Interactive banner advertisementA banner advertisementthat enables the user to enter information. Interactive digital TV (iDTV)T ...

GLOSSARY Log file A file stored on a web serverthat records every item downloadedby users. Log file analysersWeb analyticstools ...

MicrositeSpecialised content that is part of a web sitethat is not necessarily owned by the organisation. If owned by the compan ...

GLOSSARY Opt-in e-mail The customer is only contacted when he or she has explicitly asked for information to be sent (usually wh ...

PodcastsIndividuals and organisations post online media (audio and video) which can be viewed in the appropriate players (includ ...

GLOSSARY Reach The number of unique individuals who view an advertisement. Really Simple Syndication (RSS) Blog, news or other c ...

GLOSSARY Scenario-based analysis Models of the future environment are developed from different starting points. Scenario of useA ...

GLOSSARY to software, sometimes users cannot access the site and the figure falls below 90 per cent. Site design template A stan ...

SurferAn undirected information seekerwho is often looking for an experience rather than information. Symmetric encryptionBoth p ...