INMA_A01.QXD

GLOSSARY Usability/user testingRepresentative users are observed performing representative tasks using a system. Usenet newsgrou ...

GLOSSARY Web response modelThe web site is used as a response mechanism for offline campaign elements such as direct mail or adv ...

Aaker, D. 182, 225, 226, 228, 503 Abbey National 48, 232 ABC News 140 Abdel-Malek, L. 470 above the fold 514 access platform 120 ...

Beneton 469 Benjamin, R. 54, 242 Bentley (case study) 262 Berners-Lee, T. 26, 29 Berryman, K. 238 Berthon, P. 62–3, 80, 349, 352 ...

INDEX case studies (continued) consumer perceptions 355–7 Debenhams 290–3 Dell computers 179, 182 Deutsche Bank 265–6 Disasters ...

consumer-to-business (C2B) 12–14, 517 consumer-to-consumer (C2C) 12–14, 517 consumer-to-government (C2G) 13 contact, control of ...

INDEX decoding on internet 353 deconstruction 52 decryption 519 dedicated servers 311 deep linking 328, 519 deep navigation 328– ...

EIAA 6, 7 Electronic Arts 491 electronic business (e-business) 11, 520 defined 11–12 strategy model 159 electronic cash see digi ...

INDEX Finn, A. 464 Firefox 314 firewall 135, 521 First-e 48 first-party cookies 110, 521 Fisher, A. 136 Fjermestad, J. 217, 219, ...

inflated expectations in hype cycle 118 infomediary 88, 465, 504, 522 information architecture 318, 522 designing 318–22 bluepri ...

INDEX Jevons, C. 138, 225 Joachimsthaler, E. 182, 225, 226, 228, 503 Jobber, D. 486 Johnson, E. 232 Joint Photographic Experts G ...

marketplace structure, changes 193 marketsite 486, 489, 524 marketspace 524 Marn, M. 232, 236 Marsden, P. 221, 222 Marshak, R. 7 ...

INDEX offline web metric 525 O’Malley, L. 269 on-site promotional techniques 402–3 one-to-many communications 351–2 one-to-one c ...

payment systems 134 peer-to-peer services 504 penetration pricing 235 people 245–7 people variable 245, 526 Peppers, D. 260, 268 ...

INDEX promotion variable 243, 527 propensity modelling 285 prosumer 218–19, 527 prototypes and prototyping 308–9, 527 Prudential ...

SAP Portals 501 Sargeant, A. 261 Sarkar, M. 87, 240 satisficing behaviour 232, 528 saturation of the Internet 528 scenario analy ...

INDEX spider 87, 376, 530 splash page 530 sponsorship 530 Srinivasan, S. 461 stage models 16 stages in web site development 530 ...

INDEX transactional excellence 186 transactional sites 14–16 transactions commercial arrangements 58–61 enabling 58–61 Transfer ...

INDEX Web site (continued) availability 529 creation and maintenance 244 map 318, 319, 529 measurement 532 owner 306 promotion 2 ...