Best Digital Marketing Campaigns in the World

206 Index

Pepsi Makes Your Day

campaign 160–61, 161

photographic adventures of Nick

Turpin 67–68, 68

Pizza Hut iPhone application 62,

62

Rage against the Machine 55

Schirn Kunsthalle ‘Playing the

City’ exhibition 135, 136

The Spoonful e-newsletter

(Kellogg’s) 80–81, 82

Star Trek 115–16, 116

Tourism Queensland – Best Job

in the World 108, 108

TurboTax Super Status 73–74, 74

Wall-E game (Disney/

Pixar) 99–100, 100

Levi Strauss 25–29 see also

Dockers

links see website links to

Lisbon see Pampero

location-aware social

applications 20–21

FourSquare 21, 21

looking forward 187–97

Lynx 191

Primal Instinct 45–51

McCartney, Sir P 54

McElderry, J (2009 X Factor

winner) 54

McLaughlin, E 6

McLuhan, M 189–90, 195

Malaria No More: World Malaria

Day 167–73,191–92 see also

Twitter

and mosquito nets 168, 169,

192

marketing 153, 196–97

adaptive 196

affiliate 23

and co-creation 164

e-mail 23

internet 11

location-based 21

mobile 159, 161

online 8, 14, 18–19, 23, 41, 133

and power of engagement 29

search engine (SEM) 23

strategy 81, 196

media communications: Ignition

Factory (OMD) 26

Medialets 26, 27, 31

Mercedes-Benz and smart

fortwo 33–36, 36 , 191

Millward Brown (Brand Image

Tracker) 152

mobile commerce 18

mobile devices 18–19 see also

Apple

and 3G coverage 19

apps for 183

browser-enabled phones 18

high-end 19

phones 188–89, 190–91

web-enabled phones 18

mobile internet usage 18–19

Morter, J and T 53, 57

and Rage against the

Machine 53–57, 56

Myspace 46, 47, 48, 49, 72

Marquee ad unit 98