208 Index
Pampero and the Ephemeral
Museum 152–53
Pepsi Makes Your Day
campaign 159–60
photographic adventures of Nick
Turpin 67
and passive and active
contacts 67
Rage against the
Machine 54–55, 56
Schirn Kunsthalle ‘Playing the
City’ exhibition 135
and free iPhone dice
tool 135
The Spoonful newsletter
(Kellogg’s) 80
Star Trek 115
Tourism Queensland – Best Job
in the World 105–07
and Ben Southall 105, 108
connection to social media/
consumer-generated
content 107
direct response 106
overall awareness and media
coverage 105–06
website statistics 106
TurboTax Super Status 72–73
and key objectives 73
Wall-E game (Disney/Pixar) 99
return on investment (ROI) 5,
160–61, 178, 182Samsung 65–69, 191
branded social media
profiles 67Pixon 65, 66 see also Lean
Mean Fighting Machine
Schirn Kunsthalle ‘Playing the City’
exhibition 133–37
and free iPhone dice
tool 135
Seacrest, R 168
search engine optimization
(SEO) 23
SMS for Life campaign 192
social media 14–18, 23 see also
Facebook; Myspace; Twitter
and YouTube
Bebo 47, 49
Flickr 66, 67, 68
immediacy of 18–19
LinkedIn 195
and social good 167 see also
Malaria No More and
Twitter
trends in 127
Sony – Epic music label 55
Southall, B 193
The Spoonful e-newsletter 80–85,
82, 83
Star Trek 113–18, 192
strategy 21, 165
campaign 104, 134, 158
for digital audience 4
digital marketing 19
marketing 182, 196
Suckley, N 143–44, 144
surveys/reports
Smartphone Shopping Behaviour
Report (PriceGrabber.com)
18–19