Relationship Marketing Strategy and implementation

pensation sums are much larger. Consequently, the end of the case marked the start of negotiations between Virgin and BA. Virgin ...

A global airline Marshall made clear his vision of a deregulated airline industry in the USA and Europe. He argued that in time ...

488 Relationship Marketing CORPORATE £1000 AIRLINE Rebate Incentives Rebate Commission AGENT CorporateTicket Cost £1000 Agency R ...

Supplier strategies Throughout the 1980s and 1990s, the World’s Favourite Airline theme has been one of the most enduring for an ...

Lifecycle Key determinant of carrierchoice No Travel Policy No preferredtravel agent Ineffective TravelPolicy in placePreferred ...

The future BA has come a long way since the 1970s and it is now the world’s largest international passenger airline. The company ...

what can BA do to maintain its position as one of the three most profitable airlines in the world? References 1 Colin Marshall, ...

Creating and implementing relationship marketing strategies 493 Table 6.2.5 Comparative financial performance of selected airlin ...

494 Relationship Marketing Table 6.2.6 Financial statistics of world international scheduled operations, 1977–92 Year Operating ...

Table 6.2.9 Airline performance ratings –1985 IAPA Survey* The ten airlines most frequently flown by members (%) 1 British Airwa ...

Table 6.2.9 (continued) Airlines judged to provide the best in-flight service†(%) International members: UK members: 1 Swissair ...

Table 6.2.9 (continued) Factors judged to be most important when choosing an airline** Under 2 hours 2-5 Hours Over 5 hours (%) ...

498 Relationship Marketing Table 6.2.10 Airline performance ratings – 1995 business traveller survey Overall: Business class tra ...

Appendix Abbreviations, definitions and specialist terms ABBREVIATIONS AND DEFINITIONS AEA: Association of European Airlines BAA ...

Financial definitions Operating ratio: Operating revenue divided by operating expenditure. Scheduled traffic revenue: Revenue ge ...

Advocacy referrals, 224–7 Xerox example, 224 Air Europe, legal writ against BA, 486 Air France, 482, 486 Airbus Industries: aero ...

Putting People First, 458–60 recruitment problems, 461–2 relationship marketing programme, 482–5 Saatchi & Saatchi advertisi ...

Consumer market domain, 25 Continuous Improvement Benchmarking, 187 Core firm and network partners approach, 14–15 Core processe ...

see alsoDisney theme parks European Operations Gatwick (EOG), 487 Extended enterprise model, 164 Fairtrade Foundation, 204, 206 ...

Internet, as distribution channel, 37 Job satisfaction and performance, 20, 314 Kanban system, 191, 194 Kerridge, John, 268–9, 2 ...