Typography, Headlines and Infographics

(coco) #1

(^428) MIXED MEDIA
The Fine Points of Layout
Modifying the basic mosaic design, varying the number of columns,
bleeding photos off a page and managing white space are all ways you can
make your publications look distinctive. Remember that rules are made
to be broken—if you know what you are doing.
Modifying the Mosaic Design You can choose any
number of variations on the basic mosaic style to give each section of your year-
book its own look. We mention just a few possibilities here. (See Figure 18.10.)


-^ Mondrian. The Mondrian style (named after modernist
painter Piet Mondrian) is becoming increasingly popular.
To create this style, the designer draws one horizontal
and one vertical line on the spread. The lines must inter-
sect somewhere, but not in the center of the spread. The
designer has now divided the layout into four separate
areas. Next, a large design element is placed in the larg-
est quadrant, and other, smaller elements are placed in
the remaining three quadrants. The two crossed lines
then become part of the internal margins. The Mondrian
layout style holds the spread together particularly well,
thanks to the creation of two eyelines.
-^ Isolated element. This style is achieved by specifically
isolating one or two design elements (by surrounding
them with white space) to clearly establish emphasis. This
layout style is especially effective for division pages, where
the designer may wish to highlight one outstanding pic-
ture by itself.
-^ Modular. A modular layout style consists of one large
rectangle, which may encompass the entire double-page
spread. This rectangle is subdivided into many smaller
elements by the use of consistent internal margins.
Headlines and copy are then placed to the outside areas
of the spread. Unlike a mosaic layout, with its familiar
irregular outline, the modular layout fills the pages to the
margin on each side.
-^ Hanging it from a line. This design style is based on
the placement of an imaginary horizontal line somewhere
across the top portion of a spread. The designer then
places all photos and art elements above or below this
imaginary line. Copy is placed on the opposite side of the
line from the photos. The style may be reversed simply by
changing the relationship of the copy and photos. The
resulting change in design can give a distinctive personal-
ity to a special section of the yearbook or magazine.
-^ Skyline. The skyline style is accomplished by starting
with a large, vertical rectangle. This element, acting as the
base structure, is complemented by staggered elements to
give the appearance of a city skyline. The vertical nature
of the elements slows the readers down, however, as they
move from left to right. Therefore, this style might be
used best in mini-mags or other special pages.


LONDON AND PHILA DEL PHIA,
July 13, 1985—An estimated
worldwide audience of 1.5
billion tuned in to watch the 16-
hour Live Aid concert broadcast
simultaneously from Lon don
and Philadelphia.
Performers included Paul
McCartney, David Bowie,
Madonna, Tina Turner and
Joan Baez. The broadcast fea-
tured film of concerts given in
countries around the world and
the first televised performance
by a Russian rock group.
The unprecedented music
marathon was broadcast to
more than 80 countries simul-
taneously using the larg-
est intercontinental satellite
hookup that had ever been
attempted up to that time.
The Live Aid campaign raised
pledges of over $70 million for
African famine relief.
Free download pdf