- Soft, natural colours
Emphasize security, down to earth,
Warmth, empathy, humane- Brown
Safety, stability, protection
Earth, dirt, bark
Valuing nature
Soft values, naturality
”Have a safe journey with me”
Brown car: ”Protective, kind family man” - Beige
Mildness, quietness, unnoticeable
Nice, adaptable, ductile
Permissive
”Peaceful travelling”
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Valores Consult
http://www.semiotiikka.comMESSAGES OF CAR ADS B. SEMIOTIC ANALYSIS^