Green Asia Ecocultures, Sustainable Lifestyles, and Ethical Consumption

44 Devleena Ghosh and Amit Jain Additionally, the Re: Thinking Consumption study by BBMG and others identified “aspirationals” a ...

Green consciousness in India 45 Cause-related marketing in India In 2005, India’s largest consumer goods company, Procter & ...

46 Devleena Ghosh and Amit Jain Table 3.4 Consumer skepticism about green practices of the organizations Statement Mean Std. Dev ...

Green consciousness in India 47 PR Wire, 2008), while at the same time increasing the sale of its branded household products (Ag ...

48 Devleena Ghosh and Amit Jain CMF Global Voices. 2013. P&G India Addresses Education with Shiksha. Last Modified October 1 ...

Green consciousness in India 49 Mahwar, Ranveer Singh, N. K. Verma, S. P. Chakrabarti, and D. K. Biswas. 1997. “Environmental Au ...

50 Devleena Ghosh and Amit Jain indiatimes.com/india/PM-Modi-ropes-in-celebrities-for-his-Swachh-Bharat-challenge/ articleshow/4 ...

4 “Relying on Heaven” Natural farming and “Eco-tea” in Taiwan Scott Writer Just to look at Mr. Zhang’s tea fields is to see that ...

52 Scott Writer ago (some operate larger-scale businesses that also process raw leaves purchased from other farmers in Beipu and ...

“Relying on Heaven” 53 animated the work of scholars such as Sarah Whatmore, whose concern for how plants and animals are “routi ...

54 Scott Writer plant that spurs the production of certain aromatic compounds (Cho et al. 2007; Yazaki 2008). To tea farmers, th ...

“Relying on Heaven” 55 conceptualized as an alternative technological lineage to intensive, mechanized, fertilizer- and pesticid ...

56 Scott Writer To some, to jump so suddenly from the practicalities of tea field management to invocations of “heaven” might se ...

“Relying on Heaven” 57 available to these leaves when they are taken up in the factory and subjected to the processes of witheri ...

58 Scott Writer It is particular methods of manufacture, then, that actualize the expressive potentiality encoded by “ecological ...

“Relying on Heaven” 59 environment. For example, if a dry northerly wind is blowing at the time the tea enters the factory, then ...

60 Scott Writer that he acquired in practice a sense of how the steps related to one another and to the materiality of the tea. ...

“Relying on Heaven” 61 Heaven and the market Having a sense now of how each tea maker’s affective and practical acumen is crucia ...

62 Scott Writer more often possess the “fresh and delicate fragrance” (清香 qingxiang) typical of the lightly oxidized oolong teas ...

“Relying on Heaven” 63 the market are entwined in this fashion, each tea maker’s personal style becomes a marketable quality pre ...