Cognitive Approaches to Specialist Languages

Chapter Twelve 272 Faber (Ed.), A Cognitive Linguistics View of Terminology and Specialized Language. Berlin, Germany: De Gruyte ...

PART VII. METAPHORS IN BILLBOARDS AND HEADLINES ...

CHAPTER THIRTEEN A COGNITIVE LINGUISTICS ANALYSIS OF BABY-BOOM PROMOTING BILLBOARDS IN IRAN MOHSEN BAKHTIAR Introduction In 2010 ...

Analysis of Baby-Boom Promoting Billboards in Iran 275 the major emphasis in the paper is placed on political ideology and cultu ...

276 Chapter Thirteen foster a population increase. The war with Iraq was a major factor in adopting a pro-natalist policy, espec ...

Analysis of Baby-Boom Promoting Billboards in Iran 277 statements were recovered from an article published on 04/01/2011 in Khab ...

278 Chapter Thirteen To identify pictorial metonymies in the billboards, I use the definition provided by Forceville (2009/b), w ...

Analysis of Baby-Boom Promoting Billboards in Iran 279 (a) Situational context (physical, social, and cultural situation). The p ...

280 Chapter Thirteen billboard designers have used. Positive and negative social stereotypes about western lifestyle highlight t ...

Analysis of Baby-Boom Promoting Billboards in Iran 281 CHILD IS LIGHT metaphor. Based on the metaphor, children are considered t ...

282 Chapter Thirteen (1) Rahbar e enghelab: in meil e be kam budan e farzand âreze ast va ella ensan be tor e tabi’I farzand ra ...

Analysis of Baby-Boom Promoting Billboards in Iran 283 covered path would metaphorically mean resuming the procreation promotion ...

284 Chapter Thirteen the issue. Other than the use of the first person plural, he openly points to his role in adopting the prev ...

Analysis of Baby-Boom Promoting Billboards in Iran 285 sensitive, and a future-building one. Giving birth to children is a great ...

286 Chapter Thirteen ‘I do not believe in the slogan ‘Two Children Is Enough’. This is a wrong slogan that westerners chose and ...

Analysis of Baby-Boom Promoting Billboards in Iran 287 themselves as to whether they can afford to raise more children. The word ...

288 Chapter Thirteen Ahmadinejad makes use of ‘peas and beans’ to indicate the ridiculousness of the arguments made by supporter ...

Analysis of Baby-Boom Promoting Billboards in Iran 289 ARE FLOWERS metaphor. The metaphor highlights the significance of the num ...

290 Chapter Thirteen implicates that the ideal age of marriage is in the teenage years, which has also been recommended by the s ...

Analysis of Baby-Boom Promoting Billboards in Iran 291 Figure 2. An Iranian young boy carrying some senior citizens by couch bik ...