The 48 Laws Of Power

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46

‘

LAW 6

thousand

people

intothemuseum.Afew

days

laterthe

police

orderedhim

toceaseanddesistfromhiswalks——thecrowdswere

blocking

traffic.

The

bricklayingstopped

butthousandsof

New

Yorkershad

enteredthemu-

seum,

and

many

of

thosehadbecomeP.T.Barnumconverts.

Barnum

would

put

aband

ofmusicians

ona

balconyoverlooking

the

street,

beneatha

huge

banner

proclaiming

FREEMUSICFORTHEMILLIONS.

What

generosity,

NewYorkers

thought,

and

they

flockedtohearthefree

concerts.ButBarnumtook

pains

tohiretheworst

musicians

he

could

find,

andsoonafiertheband

struck

up,people

would

hurry

to

buy

ticketstothe

museum,

where

they

would

beoutofearshotoftheband’s

noise,

andof

the

booing

of

thecrowd.

OneofthefirstodditiesBarnumtouredaroundthe

countrywasjoice

Heth,

awomanheclaimedwas 161

years

old,

and

whomheadvertisedasa

slave who hadonce been

George Washington’s

nurse. After several

monthsthecrowds

began

to

dwindle,

soBarnumsentan

anonymous

letter

tothe

papers,

claiming

thatHethwasacleverfraud.

‘joice

Heath,”

he

wrote,

“isnotahuman

being

butan

automaton,

made

up

of

whalebone,

indie-rubber,

andnumberless

springs.”

Thosewhohadnotbotheredtosee

herbeforewere

immediately

curious,

andthosewhohad

already

seenher

paid

toseeher

again,

tofindoutwhether

the

rumorthatshewasarobot

wastrue.

In

1842,

Barnum

purchased

thecarcassofwhatwas

purported

tobea

mermaid.Thiscreatureresembleda

monkey

withthe

body

ofa

fish,

but

theheadand

body

were

perfectlyjoined—it

was

truly

awonder.

After

someresearchBarnumdiscoveredthatthecreaturehadbeen

expertlyput

togetherinjapan,

wherethehoaxhadcaused

quite

astir.

Henevertheless

planted

articlesin

newspapers

aroundthe

country

claiming

the

capture

ofamermaidinthe

Fiji

Islands.Healsosent

the

pa—

pers

woodcut

prints

of

paintingsshowing

mermaids.

By

thetimeheshowed

the

specimen

inhis

museum,

anationaldebatehadbeen

sparked

overthe

existence

of

these

mythical

creatures.AfewmonthsbeforeBatnum’scam~

paign,

noonehadcaredorevenknownabout

mermaids;

now

everyone

was

talking

aboutthemasif

they

werereal.Crowdsflockedin

recordnum»

berstoseethe

Fiji

Mermaid,

andtohear

debates

on

the

subject.

Afew

years

later,

Barnumtoured

Europe

withGeneralTom

Thumb.

a

five-year—old

dwarffrom Connecticutwhom Bamumclaimedwas an

elevenvyear-old

Englishboy,

andwhomhehadtrainedtodo

many

re-

markableacts.

During

thistourBamum’snameattractedsuchattention

that

Queen

Victoria,

that

paragon

of

sobriety,requested

a

private

audience

withhim

andhis

talenteddwarfat

Buckingham

Palace.The

English

press

may

haveridiculed

Bamum,

butVictoriawas

royally

entertained

by

him,

and

respected

himeverafter.

Interpretation

Barnum

understood

the fundamental truth about

attracting

attention:

Once

people’seyes

areon

you,you

havea

speciallegitimacy.

For

Barnum,