I-8 Indexmain points of speech. See also speech organization
defined, 368
emphasizing, 450
previewing, 382
reinforcing in conclusion, 383
maintenance stage in stages of change model,
472
major league baseball, 263
mania, 186
manuscript, speaking from, 408–409
Mara, Rooney, 104
Marcus, Lilit, 154
marketing and admissions director profile, 127
marketing communication professional
profile, 312
marketplace of ideas, 548
Marquez, Justin, 181, 209
Marquez, Mary, 181, 209
Martin, Ricky, 339–340
masculine cultures, 130
masking, 104
Maslow, Abraham, 308, 473
mass communication, 30
defined, 532–533
mass media
broad versus narrow appeal of, 535–537
free speech and, 538–541
influences on attitudes and behaviors,
544–546
media bias and, 541–542
media convergence and. See media
convergence
revenue sources of, 534–535
risk minimization by, 537–538
selectivity and active audience of,
542–544
MasterCard, 475
matchmaker profile, 200
Mathis, Coy, 47
Matures, 136
Mayer, Marissa, 321
Mayo, Elton, 308
Mazur, Eric, 443
McCain, John, 191, 192
McCarthy, Tom, 50
McDermott, Jim, 499
McHale, Kevin, 121
McKerrow, Ray, 436
McNulty, William, 243
meaning
connotative, 72, 144
denotative, 72
language and, 71–75
of partner, 65, 89
media
evaluating messages from, 553
grammar of, 550–551
mass. See mass media
monitoring use and exposure to, 550
nature of, 532–534
pervasiveness of, 533–534
source of messages, 550
media bias, 541–542media clips, as presentation aids, 423
media convergence, 546–549
barriers to participation and, 548–549
defined, 533
democratic and social participation and,
546–548
media dependence, 543
self-assessment of, 552
media effects, awareness of, 550
media interviews, 502
media literacy, 550–553
media multitasking, 534
media research professional profile, 250
media richness, 320–321
mediated communication. See also Facebook;
LinkedIn; MySpace; Skype; social
networking; Twitter; entries beginning
with term online
avatars and, 59
caution regarding online persona, 517
cell phones during social meetings, 165
code and, 75
computerized war games, 116
defined, 532
e-mail etiquette, 17
Facebook friend requests, 185
free speech versus managed online
forums, 226
group leadership and, 297
interactive advertising and, 475
intercultural, 125
nonverbal, 115–116
online fandom and, 547
peer instruction and, 443
researching presentations and, 356
smart mobs and, 246
treating public speaking anxiety and, 408
visual aids and, 386
women as online gamers and, 137
workplace communication and, 321
mediated contexts, 87, 89
meetings, 291–298
agenda for, 292–293
clarifying purpose and participants, 292
conflict in, managing, 294–296
justifying, 292
managing effectively, 293–296
planning effectively, 292–293
technology for, 296–298
virtual, 297
memory, speaking from, 409
The Mentalist (TV series), 501
mentor-protégé relationships, 315–316
message, 20
metacommunication, 234–235
metaphors
in organizational storytelling, 311
in speeches, 379
metasearch engines, 357
Middleton, Kate, 123
Millennials, 136
interactive advertising and, 475
Miller, Susan Katz, 229Million Dollar Baby (film), 453
mindfulness, 38
mindlessness, schemas and, 38
mind mapping, 389
Minow, Newton, 535
mirrors, practicing delivery in front of, 428
Mittel, Jason, 535–536
mobility, intercultural communication and,
124–125
models
communication. See communication
models
as presentation aids, 423
Modern Family (TV show), 161, 183
Modern Language Association (MLA) style,
361, 388
money, saving with effective listening, 158–159
monochronic cultures, 132
monopolistic listening, 170
Monroe, Alan, 487
Monroe, James, 367
Monroe Doctrine, 367
Monster’s University (film), 94
Monteith, Cory, 121
Moore, G. E., 485
motivated sequence pattern
for persuasive speaking, 487–489
for speeches, 373
motivation
of audience, 344
interviews and, 504
presentation aids to promote, 422
motivational interviews, 503
multitasking, 165
as listening barrier, 164
Munroe, Natalie, 322
Murphy, Mike, 374
Murray, Bill, 60
music piracy, 536
MySpace, 517
“The Mysterious Workings of the Adolescent
Brain” (Blakemore), 338
Mystic River (film), 453names, cognitions about ourselves and, 45
narrative complexity, 536
narrative pattern, for speeches, 373
narrowcasting, 536–537
NASA, 285, 286, 433
National Communication Association, credo
for ethical communication, 14
National Institute for Civil Discourse, 105
naturalistic fallacy, 485
need for cognition scale, 46
needs
hierarchy of, 308–309, 473–474
in motivated sequence pattern, 488
negation, definition by, 445
negative experiences, as triggers for anxiety, 405
Nelson, Jill, 81
networking, 515
networks, group, 256–258
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