exploring his options.
Leads can cost as little as 5¢ each, or as much as $5.00 each. The nickel
leads are usually not very good. The more expensive leads can be very
good.
The best leads are called real time leads. When you purchase this type of
lead, you will be notified immediately by email whenever a person fills out
the form requesting more information. These are some of the best leads you
can buy.
One time I got an email about a person who had just signed up for
information. I called her immediately and shocked her. She was still
looking at the web site when I called. She was so impressed; she listened
intently to my presentation and joined my business.
Phone Surveyed LeadsSome lead companies offer leads where they have actually surveyed a
prospect on the phone. Since the person has already been surveyed on the
phone, they are expecting a call. You will know some things about them
before you call. These leads can be very good, but they’re also expensive.
Exclusive and Non-Exclusive LeadsMost of the leads you buy are not exclusive. They are sold to 2-4 different
network marketers at the same time. When this is done, the lead companies
are careful to not sell the same lead to more than one distributor from any
one company. Non-exclusive leads, of course, are cheaper to buy. Most
network marketers are not good presenters, so if you call your lead as soon
as you get it, and if you make a good presentation, you will probably stand
out from the others who call. Also, as crazy as it may seem, a surprising
number of network marketers buy leads and never call them.
Long Form LeadsSome of the web sites that capture leads require the people to fill out a long
form, asking for phone number, address, age group, why they’re interested
in a home business, etc. Leads with this much information are better, and
they’re more expensive. Most people won’t give that much information.