Those who do will tend to be better prospects. Also, they’re easier to talk
to, since you already have a lot of information about them.
Short Form LeadsThese leads often give you just their name, email address and phone
number. Since most people will only give this much information when
asked for info, there are a lot more of these available, and they’re cheaper.
Most leads are short form leads.
Short form leads can be very good leads. Most of the leads my team and I
have purchased are short form leads, and we’ve recruited a lot of people
from them.
Aged LeadsThe newer the lead, the better it is. Some companies sell old leads very
cheaply. Aged leads are generally 30-90 days old. That means 30-90 days
have passed since the people asked for information online, and the leads
have been sold 4 or more times to other network marketers before they are
sold as aged leads. These leads are never as good as fresh leads, but they
can still be good.