Attract And Seduce

(Elliott) #1

"Well I ended up using it at work. The company I was working for
was trying to hire this one particular business. I told a story about what
the company I wanted them to work with meant to me. And by the end of
the meeting we'd made a deal to go with them. That decision made the
company about four million dollars. So, thanks for your advice."


The Identity Storytelling Exercise:

Here is a three-step exercise called "Identity Storytelling" that will
help you learn to express your identity, while simultaneously learning
basic story telling structure.


Three Steps to telling an identity story:


  1. Start at the beginning: Think about a topic that you'll want to
    talk about, what you're going to say, and practice by introducing your
    stories with a feeling and an experience or preference. Here are some
    examples:



  • "The most exciting adventure I ever went on was..."

  • "My favorite band is..."

  • "The most influential person I ever met was..."

  • "My favorite bar to visit is...

  • "The movie I love the most is..."



  1. Lead their emotions when telling the story: Here's the only
    thing you need to remember about Identity storytelling:


Don't talk about your story technically, talk about it as an experience
and include the emotions it evoked.


Let's assume you like the band Metallica. Don’t say to a woman,
"My favorite band is Metallica because I love the lyrics and I think the
guitarist is awesome."

Free download pdf