Copyright McGraw-Hill 2000. Original purchasers of this book are permitted to photocopy or customize this worksheet by downloading it from
http://www.books.mcgraw-hill.com/training/download.The document can then be opened, edited, and printed using Microsoft Word or other word processing
software.
RELATED LEADERSHIP TOOLS
1.10 The GAS Model 5.1 Change Equation 8.3 Organizational Communication
2.1 Systems Thinking 5.7 Stakeholder Groups 12.4 Feedback
FOR FURTHER ASSISTANCE
Folkman, Joe. Employee Surveys That Make a Difference.Executive Excellence Publishing, 1998.
Jones, John E., and William L. Bearley. Surveying Employees: A Practical Guidebook.Human Resource Development
Press, 1996.
Verheyen, Leland. “How to Develop an Employee Attitude Survey.” Training and Development Journal.August 1988,
72 −76.
138 SECTION 4 TOOLS FORDESIGNINGPRODUCTIVEPROCESSES ANDORGANIZATIONS
Questionnaire design
What elements of questionnaire design will be particularly important to the success of your survey?
Questionnaire demographics
What demographic information will be particularly important for interpreting your survey results?
What demographic information would you like to collect, but won’t, because it would risk endangering employee
anonymity?