Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
Companies, 2002Notes 76513.Based on U.S. Census data and “Unmarried with Children,”
Newsweek, May 28, 2001, pp. 46–55; “Single-Father Households in USA
Increase 62% in ‘90s,” USA Today, May 18, 2001, p. 1A; “Census 2000:
The New Demographics,” The Wall Street Journal,May 15, 2001, p. B1ff.;
“Advertisers Are Cautious as Household Makeup Shifts,” The Wall Street
Journal,May 15, 2001, p. B1ff.; “For Whom the Bell Tolls,” Brandweek,
May 7, 2001, p. 22; “Houses Aren’t Just for Couples,” Business Week,Jan-
uary 8, 2001, p. 142; Rebecca Gardyn, “Unmarried Bliss,” American
Demographics, December 2000, pp. 56–61; “Demographics on Wall
Street,” American Demographics, December 2000, p. 6; “In Unwedded
Bill: More Couples Decide To Avoid the Altar,” The Wall Street Journal,
August 2, 2000, P. S3; “The Heralded Return of Traditional Families Is
Not What It Seems,” The Wall Street Journal,May 31, 2000, p. B1;
“Changing the Shape of the American Family,” USA Today, April 18,
2000, p. 1Bff; Alison Stein Wellner, “Who Is in the House?” American
Demographics, January 2000, pp. 48–51; “A Home of Their Own,” Ameri-
can Demographics, September 1999, pp. 35–38.
14.Based on U.S. Census data and “Population of Rural America Is
Swelling,” The Wall Street Journal,July 21, 1996, p. B1ff.; “The Rural
Rebound,” American Demographics,May 1994, pp. 24–29.
15.Based on U.S. Census data and “Minorities Reshape Suburbs,”
USA Today, July 9, 2001, p. 1Aff.; “Counting Change,” Advertising Age,
May 14, 2001, pp. 16–20; “U.S. Cities Buck Trend with Boom Down-
town,” USA Today, May 7, 2001, p. 1Aff.; “Downtowns Make Cities
Winners,” USA Today, May 7, 2001, p. 3A; “Census Gainers and Losers:
What Now?” The Wall Street Journal,April 11, 2001, p. B13; “Immigra-
tion Helped Restore Cities,” USA Today, March 19, 2001, p. 3A
16.Based on U.S. Census data, including “Geographical Mobility:
March 1998 to March 1999 (Update), P20–531” and available from
World Wide Web: <http://www.census.gov/population/www/socdemo/
migrate>; Roberto Suro, “Movement at Warp Speed,” American Demo-
graphics, August 2000, pp. 61–64.
17.Based on U.S. Census data, including “Press Briefing on 1999
Income and Poverty Estimates, September 26, 2000” and “Poverty Rate
Lowest in 20 Years, Household Income at Record High,” (Press Release)
and available from World Wide Web: <http://www.census.gov/hhes/
income/income99> and <http://www.census.gov/hhes/poverty/
poverty99>. For more on income, see Alison Stein Wellner, “The Money
in the Middle,” American Demographics, April 2000, pp. 56–64; “Finally,
U.S. Median Income Approaches Old Heights,” The Wall Street Journal,
September 25, 1998, p., B1. For more on poverty, see “Down and Out in
the Midst of a Boom,” Business Week,May 28, 2001, p. 24; “Poverty at a
21-Year Low; Income Up, But Gap Wider,” Investor’s Business Daily, Sep-
tember 27, 2000, p. A1; “Poverty Rate Falls to 11.8%, the Lowest Level
since 1979,” The Wall Street Journal,September 27, 2000, p. A2; “Poverty
in America,” Business Week,October 18, 1999, pp. 156–66; “Charting
the Pain Behind the Gain,” The Wall Street Journal,October 1, 1999, p.
B1ff.; “How Hard Are Hard Times?” American Demographics,February
1998, pp. 30–32; “Income Gap between Rich and Poor Grows Nation-
wide,” The Wall Street Journal,December 17, 1997, p. B2.
18.“Nutrament, Debunked as a ‘Fitness’ Drink, Is Reborn in the
Slums,” The Wall Street Journal,November 2, 1994, p. B1ff; “Some Mort-
gage Firms Neglect Black Areas More Than Banks Do,” The Wall Street
Journal,August 9, 1994, p. A1ff.; “A Marketing Giant Uses Its Sales
Prowess to Profit on Poverty,” The Wall Street Journal,September 22,
1993, p. A1ff.; Ronald W. Hasty, Joseph A. Bellizzi, and Fernando R.
Diaz, “A Cross-Cultural Study of Ethical Perceptions of Whites and His-
panics Toward 14 Questionable Retail Practices,” Journal of Marketing
Theory & Practice, Winter 1997, pp. 135–43.
19.“Marketing to the New Millionaire,” The Wall Street Journal,Octo-
ber 11, 2000, p. B1ff.; “New Face of Luxury: Who’s Wealthy Now?”
Advertising Age, May 15, 2000, pp. 44–46; “The Lure of the Entrepre-
neur,” American Demographics,February 1998, p. 41; “Spending at Our
Discretion,” American Demographics,August 1997, p. 2; Peter K.
Francese, “Big Spenders,” American Demographics,August 1997, pp.51–57; “Disposable Dollars Determine Spending,” American Demograph-
ics,June 1997, pp. 18–19; “Indulging in Inconspicuous Consumption,”
The Wall Street Journal,April 14, 1997, p. B1ff.
20.Jan Larson, “The New Face of Homemakers,” American Demograph-
ics,September 1997, pp. 45–50; “Work & Family” (Special Section), The
Wall Street Journal,March 31, 1997, pp. 1–20; “Family Values: Some Sur-
prises,” USA Today,March 11, 1997, P. 6D; Margaret K. Ambry,
“Receipts from a Marriage,” American Demographics,February 1993, pp.
30–37; “A Snapshot of Younger Lifestage Group Purchases,” American
Demographics,November 9, 1992, p. 28; Patrick E. Murphy and William
A. Staples, “A Modernized Family Life Cycle,” Journal of Consumer
Research,June 1979, pp. 12–22.
21.Based on U.S. Census data and Joan Raymond, “The Ex-Files,”
American Demographics, February 2001, pp. 60–64; “The Ties that Bind,”
Ti m e ,August 18, 1997, pp. 48–50; “Mobility Mangles Marriage,” USA
Today,September 11, 1996, p. 15A; Frank F. Fustenberg, Jr., “The Future
of Marriage,” American Demographics,June 1996, pp. 34–40.
22.Based on U.S. Census data and “Just How Deep Are Those Teen
Pockets?” Business Week,July 30, 2001, p. 39; “Special Report: Teen
Marketing,” Advertising Age, June 25, 2001, pp. S1–12; “Marketers Have
a Crush on Teens,” USA Today, November 27, 2000, p. 10B; “To Reach
the Unreachable Teen,” Business Week,September 18, 2000, pp. 78–80;
“Rushing to Cash In on the New Baby Boom,” The Wall Street Journal,
August 9, 2000, p. B1ff.; “Stores Roll Out Welcome Mat for Mall Rats,”
The Wall Street Journal,August 9, 2000. P. B1ff.; “My, You’ve Grown:
The Teen Economy Is Like Totally Awesome,” The Wall Street Journal,
June 28, 2000, p. S3; “The Six Value Segments of Global Youth,”
Brandweek, May 22, 2000, pp. 38–50; “Can Levi’s Be Cool Again?” Busi-
ness Week,March 13, 2000, pp. 144–48; Elissa Moses, The $100 Billion
Allowance: Accessing the Global Teen Market(John Wiley & Sons, 2000);
Jeff Brazil, “Play Dough,” American Demographics, December 1999, pp.
56–61; “Generation Y,” Business Week,February 15, 1999, pp. 80–88;
“Teen Retailing: The Underground Tastemakers,” The Wall Street Journal,
December 9, 1998, p. B1ff.; “Teen-Magazine Boom: Beauty, Fashion,
Stars and Sex,” The Wall Street Journal,December 7, 1998, p. B1ff.;
“Apartments Replace the Dorm,” The Wall Street Journal,October 28,
1998, p. B18; “Generation Y: Boomers’ Kids a Booming Market,” USA
Today, October 6, 1998, p. 1Aff.; “The Boom Tube,” Adweek, May 18,
1998, pp. 44–52; “Girl Power,” Fortune,December 8, 1997, pp. 132–40;
“In Developing Nations, Many Youths Splurge, Mainly on U.S. Goods,”
The Wall Street Journal,June 26, 1997, p. A1ff.; Soyeon Shim, “Adoles-
cent Consumer Decision-Making Styles: The Consumer Socialization
Perspective,” Psychology & Marketing, September 1996, pp. 547–69.
23.Based on U.S. Census data and Joan Raymond, “The Joy of Empty
Nesting,” American Demographics, May 2000, pp. 48–54; “Take My Stuff,
Please!” The Wall Street Journal,March 31, 2000, P.W1ff.; “The Big House
Backlash,” The Wall Street Journal,March 17, 2000, p. W1ff.; “Big Foot-
prints: Hey, Baby Boomers Need Their Space, OK? Look at All Their
Stuff,” The Wall Street Journal,January 7, 2000, p. A1ff.; “Extreme Nesting,”
The Wall Street Journal,January 7, 2000, p. W1ff.; Don Fost, “Growing
Older, But Not Up,” American Demographics, September 1998, pp. 59–65
24.Based on Census data, including “The Older Population in the
United States: March 1999, P20–532”; “Senior Theses,” Brandweek,
August 4, 1997, pp. 22–27; “The Ungraying of America,” American
Demographics,July 1997, pp. 12–15; Linda J. Barton, “A Shoulder to
Lean On: Assisted Living in the U.S.,” American Demographics,July
1997, pp. 45–51; “Real-Estate Innovator Sees Future in Catering to
Needs of the Elderly,” The Wall Street Journal,June 30, 1997, p. A1ff.;
“Brave Old World,” Newsweek,June 30, 1997, p. 63; “WebTV Finds a
Following among Net-Surging Seniors,” The Wall Street Journal,April 8,
1997, p. B1ff.; “For One 73-Year-Old, Punching Time Clock Isn’t a Labor
of Love,” The Wall Street Journal,March 31, 1997, p. A1ff.; “High-Class
Hospital Food,” Brandweek,September 2, 1996, pp. 31–32; George P.
Moschis, “Life Stages of the Mature Market,” American Demographics,
September 1996, pp. 44–50; Paco Underhill, “Seniors in Stores,” Ameri-
can Demographics,April 1996, pp. 44–48.