Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students

(Ben Green) #1
Index !! 247

compositional techniques: commercials
and, 21–22, 75–82; mistakes in, 38–
40, 71–75; orchestration and, vii, 89;
underscoring and, 65–84; video
games and, 199–200; for vocals, 69–
71, 89
compressor/limiters, 49, 54, 91, 197
computers, 79–80
concert key, 87
condenser microphones, 54
confidentiality, 202–5
congas, 111
Connelly, Michael, 186
continuo, 28
contrabasses, 102.See alsodouble
basses
contrabassoons, 137, 137
contractual agreements, 202–9
Copland, Aaron, 29
copyright laws: demos and, 221; musi-
cologists and, 31; performing rights
and, 201, 226–30, 235–37; sounda-
likes and, 27, 31, 185; sound effects
and, 197; video games and, 204, 207
copywriters: creative teams and, 12–18,
22; Internet and, 17; lyrics and, 16–
17, 88, 149–50
corporate videos: budgets for, 173;
overview of, 171–79
Council on Family Health, 167–69
cowbells, 112
crash cymbals, 104
creative brief, 2–3
creative directors, 5, 12–15, 22, 238
creative fees, 221
creative process, 9, 60
creatives, 1–3, 11, 13
creative teams: composers and, 22,
57–60; copywriters and, 12–18, 22;
structure of, 11–19
credits, for composers, 204
cross-collateral implications, 204
Crouching Tiger, Hidden Dragon, 90
Cruise, Tom, 182
CTAs.Seecall-to-action sequences
Cuber, Ronnie, 139
cue sheets, 172, 179
customer benefit, 2


dance music: commercials and, 10–11;
industrial dance, 80; influence of,
25–27, 30; kick drums and, 26, 69–70,
81; loop tracks (grooves) and, 26, 90;
synchronization, with dancers, 10
darabukka, 37
DAT.Seedigital audiotape
De Angelis, Barbara, 176
Debussy, Claude, 86
delay effects, 42, 46, 48–49, 197
demographics, 3–4, 58, 146, 183
demos: copyright laws and, 221; digital
audio and, 44; as editing tools, 22,
83; fees for, 220–21, 239; lyrics and,
150–51, 195; production quality of,
82–84, 162; as sales tools, 215–16;
samplers and, 195
dialogue, 23, 40, 57–58, 165–66
didgeridoos, 132–33
digital audio, 43–45, 58, 243
digital audiotape (DAT), 11, 159
Digital Performer, 44, 105
digital recording consoles, 42, 50–54
digital signal processors (DSPs), 46, 48
digitized video clips, 41–42, 54–55
directors: art directors, 11–15, 18–19,
22, 218; creative directors, 5, 12–15,
22, 238; film directors, 8, 22, 171–73,
178–79
direct-response television (DRTV), 175
Dirty Vegas, 147–48
distortion: compressor/limiters and,
49; digital audio and, 43; electric gui-
tars and, 99–100; equalization and,
69; recording consoles and, 50–54;
vocals and, 154
Dixieland jazz, 30, 127
dizi (flute), 132
Dolby spectral recording, 43, 187
donuts, jingles with, 149, 152
Dorsey, Tommy, 125
double basses, 102, 118–19,118, 119
doubling effects, 48–49
Dreamgirls, 181
drop-frame time code, 55
Dr Pepper, 6–7, 33–34
DRTV.Seedirect-response television
drums: composing for, 104–6, 111–12;
Free download pdf