MIT Sloan Management Review Fall 2019

THE BENEFITSOF SHADOW COMPETITION PAGE 13 CYBERATTACKS ‘AS A SERVICE’ PAGE 48 UPSKILLINGFOR THEFUTURE PAGE 7 EMOTIONAL MAGIC PAG ...

UNLOCKING POTENTIAL Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on busi ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 1 FROM THE EDITOR U sually, the editor’s letter in MIT SMR tees up one ...

2 MIT SLOAN MANAGEMENT REVIEW FALL 2019 COVER ILLUSTRATION: JOEY GUIDONE/THEISPOT.COM MITSloan Management Review FALL 2019 • VOL ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 3 FRONTIERS EXPLORING THE DIGITAL FUTURE OF MANAGEMENT 6 The editors o ...

4 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU EditorinChief PaulMichelman ManagingDirector RobertW.Holland,Jr. Hea ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 5 Sofar,artificialintelligencehasbeenwidely viewed as a potential game ...

6 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU The 2019 Richard Beckhard Memorial Prize The editors of MIT Sloan Ma ...

JIM FRAZIER/THEISPOT.COM FALL 2019 MIT SLOAN MANAGEMENT REVIEW 7 FRONTIERS EXPLORING THE DIGITAL FUTURE OF MANAGEMENT Avoiding t ...

8 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU figuringoutsmartwaystoengageonthis issue — to the advantage of both ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 9 of older current and retired subject matter experts to provide instr ...

10 MIT SLOAN MANAGEMENT REVIEW FALL 2019 MICHAEL GLENWOOD GIBBS/THEISPOT.COM FRONTIERS C ompanies pay a lot of attention to cust ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 11 What’s more, giving customers too much influence over what front-li ...

12 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU REFERENCES See, for example, L.A. Bettencourt, “Cus- tomer Volunta ...

MICHAEL MORGENSTERN/THEISPOT.COM FALL 2019 MIT SLOAN MANAGEMENT REVIEW 13 T his spring, HBO’s television series Game of Thrones ...

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MICHAEL AUSTIN/THEISPOT.COM FALL 2019 MIT SLOAN MANAGEMENT REVIEW 15 [INTERVIEW] Why Teams Still Need Leaders When people collab ...

16 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU structure. In practice, this means that they put much more effort i ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 17 It was introduced by management at Zappos, the online shoe retailer ...

18 MIT SLOAN MANAGEMENT REVIEW FALL 2019 JOEY GUIDONE/THEISPOT.COM M I PA WITH COLLABO RATING PACT ...