Web Development and Design Foundations with XHTML, 5th Edition

This XHTML invokes a server-side script that processes a demonstration shop- ping cart. The hidden field named desc1and its valu ...

503 Web Promotion ●Identify commonly used search engines and search indexes ●Describe the components of a search engine ●Design ...

(^504) Chapter 13 Web Promotion 13.1Search Engine Overview What do you do when you need to find a Web site? Most people launch t ...

13.3 Components of a Search Engine^505 by a person. An example of a current search index is the Open Directory Project at http:/ ...

(^506) Chapter 13 Web Promotion each page along with additional information that might include the page title, a brief descripti ...

13.4 Designing Your Pages for Promotion^507 and over again. The programs behind search engines become more sophisticated all the ...

(^508) Chapter 13 Web Promotion Trends are continually changing in the field of SEO. Although it’s still acceptable to use the ...

13.5 Listing in a Search Engine and Search Index^509 13.5 Listing in a Search Engine and Search Index According to a study by Th ...

(^510) Chapter 13 Web Promotion Figure 13.3 Google display with the AdWords program highlighted Yahoo!’s Sponsored Search matche ...

13.5 Listing in a Search Engine and Search Index^511 If you explore the paid advertising programs that search engines offer, you ...

(^512) Chapter 13 Web Promotion Online Sitemap generators such as http://xml-sitemaps.com will automatically create a Sitemap fi ...

13.6 Monitoring Search Listings^513 ●Web Analytics.The Web Analytics Association defines Web analyticsas “the measurement, colle ...

(^514) Chapter 13 Web Promotion “quotations” and “educational” are the most popular keywords on Yahoo! for this particular Web s ...

13.8 Social Media Optimization^515 Search engines and search directories are not the only tools you can use to bring visitors to ...

(^516) Chapter 13 Web Promotion Let viral marketing go to work for you as current and potential visitors find and share your con ...

13.9 Other Site Promotion Activities^517 The effectiveness of banner ads has been a topic of study. If you are like most Web sit ...

(^518) Chapter 13 Web Promotion Newsletters Anewslettercan bring return visitors to your site. The first step is to collect e-ma ...

13.10 Serving Dynamic Content with Inline Frames^519 Web Rings Web ringsare more appropriate for noncommercial sites than for bu ...

(^520) Chapter 13 Web Promotion The screenshots shown in Figure 13.10 are of the same Web page with different pages displayed in ...

13.10 Serving Dynamic Content with Inline Frames^521 The code for the inline frame used to create this effect is as follows: < ...