The Business Book

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THE BOOK BUSINESS ...

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THE BOOK BUSINESS ...

004-005_Imprint.indd 4 26/11/2013 18: London, new York, MeLbourne, Munich, and deLhi DK senior editor sam Atkinson project Art e ...

004-005_Imprint.indd 5 26/11/2013 18: ian marcouse, consultant editor Ian Marcousé lectures in business and economics education ...

START SMALL, THINK BIG STARTING AND GROWING THE BUSINESS 20 If you can dream it, you can do it Beating the odds at start-up 22 T ...

78 A leader is one who knows the way, goes the way, and shows the way Effective leadership 80 Teamwork is the fuel that allows c ...

WORKING WITH A VISION STRATEGY AND OPERATIONS 164 Turn every disaster into an opportunity Learning from failure 166 If I had ask ...

244 Marketing myopia Focus on the future market 250 The cash cow is the beating heart of the organization Product portfolio 256 ...

INTRODU ...

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F rom the time that goods and services began to be traded in early civilizations, people have been thinking about business. The ...

a brain attached?” Output may have increased, but so too did conflict between management and staff. Working conditions were poor ...

adopted the Japanese philosophy of kaizen: “continuous improvement of everything, by everyone.” Staff at all levels was tasked w ...

networks and communities of like- minded people dispensing business advice, enterprise has never been more entrepreneurial. Rece ...

START S T H I N K B STARTING AND GROWING THE BUSINESS ...

MALL, IG ...

A ll businesses start from the same point: an idea. It is what happens to that idea that determines business success. According ...