The Business Book

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180 ...the cheapest product or service on the market. This is the strategy of cost leadership. ...a product or service that is o ...

181 Bose Systems is an audio specialist that pursues a differentiation strategy. It distinguishes itself from competitors throug ...

182 good research and development, an innovative culture, and the ability to deliver consistently high-quality products or servi ...

183 These include being the first airline to implement baggage charges; working to eliminate the need for check-in desks (by off ...

184 T H E E S S E N C E O F S T R A T E G Y I S C H O O S I N G W H A T N O T T O D O GOOD AND BAD STRATEGY S trategy is a conce ...

185 See also: Protect the core business 170–71 ■ Avoiding complacency 194–201 ■ Porter’s five forces 212–15 ■ The value chain 21 ...

186 Synergy and other lieS Why takeoverS diSappoint C ompanies have to grow in order to survive. One way to make an organization ...

187 See also: The Greiner curve 58–61 ■ Organizing teams and talent 80–85 ■ Organizational culture 104–09 ■ Protect the core bus ...

188 T H E C H I N E S E W O R D “ C R I S I S ” I S C O M P O S E D O F T W O C H A R A C T E R S : “ D A N G E R ” A N D “ O P ...

189 Tylenol was the top pain reliever in the US when it was hit by a crisis: lethally contaminated capsules. Over 30 million bot ...

190 YOU CAN’T GROW LONG-TERM IF YOU CAN’T EAT SHORT-TERM BALANCING LONG- VERSUS SHORT-TERMISM A successful business has to balan ...

191 The yin-yang symbol reflects the dual nature of visionary companies, according to Collins and Porras. They suggest replacing ...

192 M A R K E T A T T R A C T I V E N E S S , B U S I N E S S A T T R A C T I V E N E S S THE MABA MATRIX U ntil the mid-20th ce ...

193 The MABA matrix provides a means of identifying which business units should be grown, held at their current level, or sold. ...

Only the paranOid survive avOiding COmplaCenCy ...

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196 I t is often easier for people outside a company to spot complacency than it is for those inside; executives are sometimes b ...

197 The Intel Corporation in California, US, became the world’s largest computer-chip maker under Andy Grove’s leadership. He en ...

198 proactive. In 1974, US company Barnes & Noble was the first bookseller to advertise on television, in 1975 it was the fi ...