The Psychology Book
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220 T he behaviorists believed that behavior is dictated by the environment alone, but in the 1920s Kurt Lewin made the claim th ...
221 Successful organizational change is engendered by making a unique diagnosis of the people and situational forces involved, a ...
222 meats in their family meals. During interviews with housewives, Lewin realized that there were both helpful and hindering fo ...
223 During World War II, housewives were encouraged to change many of their beliefs, from the types of food and clothing that we ...
224224 IN CONTEXT APPROACH Conformism BEFORE 1880s Hippolyte Bernheim, a French physician, uses hypnosis to demonstrate the conc ...
225 See also: Serge Moscovici 238–39 ■ Stanley Milgram 246–53 ■ Philip Zimbardo 254–55 ■ Max Wertheimer 335 ■ Muzafer Sherif 337 ...
226 group of five to seven “confederates” (people who were aware of the real aims of the experiment but were introduced as fello ...
227 US Senator Joseph McCarthy launched a Communist witch hunt during the 1950s, generating an environment of fear and high leve ...
228 D evised by Erving Goffman, impression management is a theory that relates to how we create, maintain, and enhance our socia ...
229 See also: William James 38–45 ■ William Glasser 240–41 ■ Stanley Milgram 246–53 ■ David D. McClelland 322–23 ■ Walter Mische ...
THE MORE YOU SEE IT THE MORE YOU LIKE IT ROBERT ZAJONC (1923–2008) ...
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232 U ntil the middle of the 20th century, social scientists tended to base their explanations of human behavior on environmenta ...
233 inside, but none of the class had any idea who it might be. Goetzinger then observed the class to gauge their reactions over ...
234 ROBERT ZAJONC important implications for the study of decision-making processes. It suggests that, contrary to what we may b ...
SOCIAL PSYCHOLOGY 235 attitudes, physical attraction, and reciprocal affection. Frequent interactions between people may not onl ...
236 See also: Sigmund Freud 92–99 ■ Guy Corneau 155 ■ Eleanor E. Maccoby 284–85 ■ Albert Bandura 286–91 ■ Simon Baron-Cohen 298– ...
237 See also: William James 38–45 ■ Jerome Bruner 164–65 ■ Endel Tulving 186–91 ■ Frederic Bartlett 335–36 ■ Ulric Neisser 339 I ...
238 THE GOAL IS NOT TO ADVANCE KNOWLEDGE, BUT TO BE IN THE KNOW SERGE MOSCOVICI (1925– ) IN CONTEXT APPROACH Social constructivi ...
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