Health Psychology, 2nd Edition
social influence tactics, including being a credible source, being empathetic, using flattery, agenda setting, using metaphor, u ...
(or benefits). Specifically, people tend to be ‘risk averse’, that is they want to avoid risk, when thinking about gains but, wh ...
framed messages only worked as predicted for people who were concerned with the target health behaviour (e.g. skin cancer detect ...
referred to as informational influence (Deutsch and Gerard, 1955) and is the basis of expert power (French and Raven, 1960). If ...
People we like and identify with can exert greater normative influence over us. Thus persuasion is more likely when the source i ...
CHANGING MOTIVATION 175 Using self-affirmation to help increase the effectiveness of persuasive messages Self-affirmation involv ...
Obedience and informed decision-making We have seen how important the source of a message is to persuasion. Holding legitimate a ...
on what people can do rather than telling them what they should not do (e.g. ‘you can choose to be smoke free’, ‘you can choose ...
178 MOTIVATION AND BEHAVIOUR example, people use simple rules or decision-making heuristics to evaluate messages. These include ...
persuaded by the former. These results emphasize the importance of knowledge (and, therefore, high quality information) in allow ...
resulting from systematic (central route) processing is more likely to be stable and to influence behaviour. Consequently, healt ...
CHANGING MOTIVATION 181 because they believe they will eventually succeed. By contrast, low SE undermines striving. High SE also ...
First, and most powerful, mastery experiences (i.e. experience of successfully performing the behaviour) give people confidence ...
Second, SE can also be enhanced through observation of others’ success, especially if we categorize the models as being like our ...
develop health care self-management skills including illness-specific competencies and generic decision-making skills. Evaluatio ...
improved resourcefulness and self-efficacy, as well as reducing health service demand (Department of Health, 2001). EPP was base ...
186 MOTIVATION AND BEHAVIOUR SAMPLE ESSAY TITLES Information isn’t enough: health psychology research provides a new basis for ...
CHAPTER PLAN Human beings are, above all, adaptable. Climatic and ecological shifts in the Rift Valley in East Africa some 2 mil ...
188 MOTIVATION AND BEHAVIOUR When you have completed this chapter you should be able to: 1 Explain, with examples, how individua ...
BEHAVIOUR CHANGE AND PUBLIC HEALTH Individual behaviour patterns affect health. Across populations, these patterns shape public ...
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