Samsung Rising

“I couldn’t trust the mainstream media,” Roh told me. “I had to go online, to my blog.” Roh concluded that seven people, includi ...

of the same crimes: defamation and breaking the wiretapping law. Found guilty at the conclusion of his first trial, Roh Hoe-chan ...

Korean tradition. Meanwhile, an auto parts maker that was connected to the South Korean president was involved in a separate U.S ...

explained. The company claimed it was filing three lawsuits against Breen, the paper, and its top editor, each alleging $1 milli ...

telling the newspaper: “The reason I’m being sued is because the beast roared.” He also wrote an apology letter to Jay Lee, the ...

next decade, rise to fifth in the world in brand value, and invest $20 billion in five industries in which it didn’t currently h ...

Guardians of the Galaxy AT 9:40 A.M. ON February 10, 2010, twenty-eight executives gathered in the Gold Conference Room on the t ...

their focus. Why go head-to-head with Apple, they wondered, when Samsung could simply supply the chips and displays for the iPho ...

Why the name “Galaxy”? Samsung has never publicly told the story. But over coffee in Palo Alto, California, former Samsung senio ...

doomed to fail at executing Chairman Lee’s vision of creativity and global- mindedness? It was at that point that, years later, ...

Dale had been heading Samsung’s mobile sales and marketing unit in Richardson, Texas, since 2006. He had been promoted to CEO of ...

“He put a slogan up in front of the room that said something like ‘We only want young and energetic people in Samsung,’ ” recall ...

of creating “cultural moments,” as he put it, was novel—“being in places that are culturally relevant to consumers here in the U ...

rookie promising enough to replace the Air Jordan gold mine. In 2003 Todd led the team that convinced LeBron James to sign a $90 ...

photo of Jobs on his desk as a reminder of his mission. “Yes, I think I can.” “What would you need? And how long would it take?” ...

and a half months. The work of the marketers at Samsung was frustratingly subpar. Samsung didn’t use people in its commercials—“ ...

COURTESY OF GETTY IMAGES ENTERTAINMENT, PHOTOGRAPH BY NEILSON BARNARD. OCTOBER 24, 2012. Todd Pendleton, the Samsung Telecommuni ...

“He said no more than he said yes,” Brian recalled. “He wouldn’t compromise. He would keep the pressure on. The positive pressur ...

Cult of Steve ON DAY ONE AT Samsung’s U.S. headquarters, Pendleton gathered about fifty people into a meeting. He approached the ...

In focus groups and surveys, the marketers noticed, there was a growing divide between two camps: those who used Apple’s iPhones ...